Let’s Create Your Lead Magnet

Let’s Create Your Lead Magnet

We’ve tested lead magnets and found several consistent qualities of the really successful ones.
And while your lead magnet does not need hit the target for every one of these criteria, the more you can achieve, the better.

Your Lead Magnet Should Have These 8 Elements

1. One Big Benefit:

Your lead magnet should deliver one big thing to your subscribers, rather than a bunch of smaller things.

For example, instead of offering the big encyclopedia of internet marketing, you might offer the one breakthrough method that netted you $143,548 in 6 months, or the one traffic trick that sent 54,032 targeted visitors to your site last month.

 

2. Specificity:
The more specific your lead magnet promise is, the better. The promise should be compelling to the people you are targeting.
Notice in the examples above we didn’t offer to show them how to make money – we offered to show them how we netted $143,548.
And we didn’t offer a traffic method – we offered a method that drove 54,032 visitors in one month.

 

3. The End Result:
Your readers are searching for a specific outcome. So the question is, does your lead magnet get them closer to achieving that result?
For example, if they’re looking to get their child into college, you might offer a calculator that shows them how much they need to save each year, based on the child’s current age.

 


4. Relationships Building
:
Your lead magnet should set you or your business up as the authority they can trust.
This is easy to do if you’re giving them great content that solves an immediate problem they have.


5. Instant Gratification:

Is your lead magnet delivered immediately? It should be. They opt into your list, and the next page tells them to either download it or check their email for the download or access link.

 

6. High Perceived Value:
While your lead magnet might only be a PDF or a video, the content itself should be immediately valuable to the new subscriber. If it’s something they would willingly pay for, then you know you’ve hit the mark.

 

7. Fast Consumption:
Your lead magnet should be something that can be consumed in 20 minutes or less. Here’s why:
When you set up your entire funnel, it will hopefully consist of a lead magnet, followed by a small (trip wire) offer for a low price.
If they take this trip wire offer, you’ll immediately make your core offer. If they take the core offer, you’ll immediately offer your big ticket item. For example, you offer a free lead magnet on one easy trick to curb procrastination. You follow this up with a $7 eBook on 7 methods to get more done in less time. Next is a $47 offer to forever curb procrastination in 30 days.
And finally you offer one-on-one coaching for $300 on how to use all this new found time to create a bigger, better, richer life.

Do you see why we want them to consume our lead magnet fast? We want them to use it, love it and want more. That way when we immediately offer more, they’re ready to buy.

8. Delivering Your Lead Magnet
If you don’t already have an email service such as Aweber or GetRepsonse, you’ll need to do this now.

If you’d like to start for free, try Mailchimp. Their smaller plan is free and you won’t pay until you upgrade later.

ConvertKit is a new email service to consider, and bloggers love it for how easy it is to initially set up as well as to segment your lists.

Your email service will provide opt-in boxes that you can place on your website in various places, as well as creating a landing page / squeeze page.

If you do have a website of your own, place your lead magnet in the sidebar, after each post, in the header or the Hello Bar,as well as a Pop-up Opt-in such as OptiMonk or OptinMonster.

Hope you got value from reading. Let me know your comments please.

 

 

 

 

 

 

 

 

 


Online Success Story

How To Become An Online Marketing Success Story


Generating traffic is the life-blood of any online business. It determines whether you win or lose. It determines whether you will succeed or be a failure. It does not matter if your product is the best thing to happen since chocolate. Without traffic it’s like you are winking in the dark and asking your buddy to guess at what you are doing. When it comes to marketing successfully online, there are tons of methods you can use. But only a few of them are really effective.


Free Classifieds Ads

The best way to use this method is to find the ads that rhyme with your business. For instance, you do not want to put your ads in the motorcycle section, when you are in the video gaming business.

Classifieds enjoy mammoth traffic and it’s great to get your business out there. Furthermore, this type of ad is effective only with perfect timing. Do not try to make outright sales with these ads, offer freebies in exchange for contact information. You can close a sale much later.

Affiliate Marketing


Get used to the fact that some people will do a better job of pushing your online business to the virtual world, than you would do. Get them to do just that for you by becoming affiliates. Offer them profitable commissions for every sale they make. Ensure, your site is cool and your product is impressive. The best affiliate marketers have a reputation to protect and would not promote a dodgy site or crappy product.


Social Media

Twitter, YouTube, Facebook, LinkedIn and Google+ are the biggest social media platforms in the world, reaching out to billions of people worldwide. You can twist the massive traffic in these places to your favour, if you have a smart strategy to work with. Remember people are not looking to buy stuff. They want to mingle and have fun. So mix your business with a lot of fun and excitement.


Search Engine Optimization


The best traffic you could ever get is traffic from the search engines. Millions of people type in queries into Google, Yahoo or Bing and visit the sites that show up. And the good thing is that people who type specific keywords, especially long tail keywords (minimum of 4 words) are always in buying mode. Buy keyword finding software and locate hot but low competition keywords that put you on top of the search pile.


Professional Site & Capture Page

First appearances count. When people visit a site, the look of your site is what hits them first before they even look your content. If your site has a poor layout and you have a wonderful product, you are shooting yourself in the foot here. Even crappy products get away with sales, just because the site owner was smart enough to fashion out something fancy.

On another note, remember that the money is the mailing list. So you need a capture page on your website. Most people never buy stuff first-time out. You have to build a rapport with them and make them understand why they should buy from you. So offer them a free eBook, coupon code or ask them to subscribe to your weekly newsletter. Do something, dangle a carrot and get their contact information. Your mailing list is your online goldmine.


Positive Customer Reviews

People are skeptical about things online and would prefer to wait for a glowing testimonial or other people to review and recommend. Your online business is in la-la land without positive reviews. These reviews give you an authoritative edge and credibility in the midst of the competition.


If you’d like to learn more of my online marketing methods and the products I’m affiliated with please leave comments below. I hope this article was helpful and I appreciate the support.





















By Michelle Christmann
Article Source: http://EzineArticles.com/expert/Michelle_L_Christmann/1402579 


social media marketing for beginners

10 Social Media Marketing Tips for Biginners

social media marketing for beginners

social media marketing for beginners

 

What is social media marketing?

social media marketing tipsSocial media marketing is the process of building awareness about you, your products or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin.

 

Why is social media marketing important?

Social Media marketing is important because:

It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.
Social Media Marketing tips for beginners
How can you take advantage of social media? How can beginners build a proper social media presence fast?

Read and follow our 10 tips below:

 

1. Decide which social media platform(s) to use

 

Social Media Platforms

Social Media Platforms

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success.

For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 1000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter.

It is also a sign that you are more likely to have success with FB than twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.

 

2. Optimize your social media profiles
Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person. For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.

 

3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

For example, when I created the Google+ page for reliablesoft.net, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.

 

4. Add social media buttons on your website

 

Social Media Links

Social Media Links

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based.

For example, if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.

 

5. Find and follow the influencers in your niche

 

 

 

Influencers to follow

Influencers to follow

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction.

The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below.

Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.

 

6. Keep a balance between following and followers
Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.

This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.
A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.

 

7. Share interesting content (text, images, videos)

 

 

share valuable content

share valuable content

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well.

If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

Articles/Stories/Pages related to your niche but not only from your own website.
Interesting statistics about your niche
Motivational Quotes related to your niche or otherwise
Research studies
Images and Videos
Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).

 

8. Post many times per day but don’t overdo it
A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

Facebook personal page – As many times as you want
Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
Twitter – The more you tweet the more exposure you get.
Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
Pinterest – a few times per day is enough

 

9. Don’t forget to follow back
Most people concentrate on how to get new followers but they forget to follow back those who have already followed them.

Every day you should create the habit of viewing the people who are already following you and decide who to follow back.

If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.

 

10. Follow the rules and be patient
Social media networks have rules to keep spammers away. For example, there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.

 

Conclusion
When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar, it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website.

For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.

 

 

 

 

 

 

 

 

 

 

By: Alex Chris: Home / Social Media / 10 Social Media Marketing Tips For Beginners


Clarity on Social Media

Simplify Your Social Media Strategy With These 3 Purpose-Driven Categories

Clarity on Social Media

Clarity on Social Media

 

I’ve seen a lot of companies and organizations take a passive-aggressive approach to social media. They seem to run hot with lots of activity and then cool off and lose focus all together.

It just plays out that way. In fact managing the social media channels for most any organization of more than five people it can be challenging. But it can be done when you bring some clear purpose and function to your efforts.

Don’t squander the resources you have by chasing down the latest shiny object revealing itself in the industry. Get some discipline and direction. Build a process of posting that keeps your social media marketing consistent. And keep that content relevant and compelling.

Here’s a simple way to get your Social Media strategy focused by organizing your efforts into three purpose-driven categories:

1) Branding and thought-leadership

To distinguish your brand, showcase your big ideas for your industry. It’s not bragging, it’s being innovative about how you explain yourself and your vision. And please offer some inspiration. We all crave a bit of passion now and again.

The take-away: Own an attitude- you’ll be much more memorable.

2) Promotions

Contests, games and give-aways done right are awesome ways to engage your customers and attract new ones. In fact social media marketing is really made for this. Plus a promotion can show tangible results quickly and boost your overall metrics. When done right a cool or even outrageous promotion can go viral and drive big time awareness. Also, remember to create an interesting prize!

The take-away: A promotion built around a super creative premise and prize can take you places. Local TV news loves the unusual! So think big.

3) Customer service

Wow that’s boring you say. I say wow you’re not leveraging this advantage? Answering customer questions and yes even complaints can be effectively done via social channels. I’ve seen some companies use Twitter as their virtual help desk, providing accurate answers in a super timely way.

The take-away: It’s OK to reveal your warts, it makes your brand more approachable and human.

Bonus Tip: Always have a bonus or something extra. Sure I just did that here and you can too. People love surprises and extras like the unannounced free desert. If you can keep it informal and spontaneous feeling. That’s really the value of social media. So dig deep and bring out something extra for all three approaches we talked about above.

 

 

 

 

 

 

 

 

 

Article Source: http://EzineArticles.com/9368469