Let’s Create Your Lead Magnet

Let’s Create Your Lead Magnet

We’ve tested lead magnets and found several consistent qualities of the really successful ones.
And while your lead magnet does not need hit the target for every one of these criteria, the more you can achieve, the better.

Your Lead Magnet Should Have These 8 Elements

1. One Big Benefit:

Your lead magnet should deliver one big thing to your subscribers, rather than a bunch of smaller things.

For example, instead of offering the big encyclopedia of internet marketing, you might offer the one breakthrough method that netted you $143,548 in 6 months, or the one traffic trick that sent 54,032 targeted visitors to your site last month.


2. Specificity:
The more specific your lead magnet promise is, the better. The promise should be compelling to the people you are targeting.
Notice in the examples above we didn’t offer to show them how to make money – we offered to show them how we netted $143,548.
And we didn’t offer a traffic method – we offered a method that drove 54,032 visitors in one month.


3. The End Result:
Your readers are searching for a specific outcome. So the question is, does your lead magnet get them closer to achieving that result?
For example, if they’re looking to get their child into college, you might offer a calculator that shows them how much they need to save each year, based on the child’s current age.


4. Relationships Building
Your lead magnet should set you or your business up as the authority they can trust.
This is easy to do if you’re giving them great content that solves an immediate problem they have.

5. Instant Gratification:

Is your lead magnet delivered immediately? It should be. They opt into your list, and the next page tells them to either download it or check their email for the download or access link.


6. High Perceived Value:
While your lead magnet might only be a PDF or a video, the content itself should be immediately valuable to the new subscriber. If it’s something they would willingly pay for, then you know you’ve hit the mark.


7. Fast Consumption:
Your lead magnet should be something that can be consumed in 20 minutes or less. Here’s why:
When you set up your entire funnel, it will hopefully consist of a lead magnet, followed by a small (trip wire) offer for a low price.
If they take this trip wire offer, you’ll immediately make your core offer. If they take the core offer, you’ll immediately offer your big ticket item. For example, you offer a free lead magnet on one easy trick to curb procrastination. You follow this up with a $7 eBook on 7 methods to get more done in less time. Next is a $47 offer to forever curb procrastination in 30 days.
And finally you offer one-on-one coaching for $300 on how to use all this new found time to create a bigger, better, richer life.

Do you see why we want them to consume our lead magnet fast? We want them to use it, love it and want more. That way when we immediately offer more, they’re ready to buy.

8. Delivering Your Lead Magnet
If you don’t already have an email service such as Aweber or GetRepsonse, you’ll need to do this now.

If you’d like to start for free, try Mailchimp. Their smaller plan is free and you won’t pay until you upgrade later.

ConvertKit is a new email service to consider, and bloggers love it for how easy it is to initially set up as well as to segment your lists.

Your email service will provide opt-in boxes that you can place on your website in various places, as well as creating a landing page / squeeze page.

If you do have a website of your own, place your lead magnet in the sidebar, after each post, in the header or the Hello Bar,as well as a Pop-up Opt-in such as OptiMonk or OptinMonster.

Hope you got value from reading. Let me know your comments please.










Online Success Story

How To Become An Online Marketing Success Story

Generating traffic is the life-blood of any online business. It determines whether you win or lose. It determines whether you will succeed or be a failure. It does not matter if your product is the best thing to happen since chocolate. Without traffic it’s like you are winking in the dark and asking your buddy to guess at what you are doing. When it comes to marketing successfully online, there are tons of methods you can use. But only a few of them are really effective.

Free Classifieds Ads

The best way to use this method is to find the ads that rhyme with your business. For instance, you do not want to put your ads in the motorcycle section, when you are in the video gaming business.

Classifieds enjoy mammoth traffic and it’s great to get your business out there. Furthermore, this type of ad is effective only with perfect timing. Do not try to make outright sales with these ads, offer freebies in exchange for contact information. You can close a sale much later.

Affiliate Marketing

Get used to the fact that some people will do a better job of pushing your online business to the virtual world, than you would do. Get them to do just that for you by becoming affiliates. Offer them profitable commissions for every sale they make. Ensure, your site is cool and your product is impressive. The best affiliate marketers have a reputation to protect and would not promote a dodgy site or crappy product.

Social Media

Twitter, YouTube, Facebook, LinkedIn and Google+ are the biggest social media platforms in the world, reaching out to billions of people worldwide. You can twist the massive traffic in these places to your favour, if you have a smart strategy to work with. Remember people are not looking to buy stuff. They want to mingle and have fun. So mix your business with a lot of fun and excitement.

Search Engine Optimization

The best traffic you could ever get is traffic from the search engines. Millions of people type in queries into Google, Yahoo or Bing and visit the sites that show up. And the good thing is that people who type specific keywords, especially long tail keywords (minimum of 4 words) are always in buying mode. Buy keyword finding software and locate hot but low competition keywords that put you on top of the search pile.

Professional Site & Capture Page

First appearances count. When people visit a site, the look of your site is what hits them first before they even look your content. If your site has a poor layout and you have a wonderful product, you are shooting yourself in the foot here. Even crappy products get away with sales, just because the site owner was smart enough to fashion out something fancy.

On another note, remember that the money is the mailing list. So you need a capture page on your website. Most people never buy stuff first-time out. You have to build a rapport with them and make them understand why they should buy from you. So offer them a free eBook, coupon code or ask them to subscribe to your weekly newsletter. Do something, dangle a carrot and get their contact information. Your mailing list is your online goldmine.

Positive Customer Reviews

People are skeptical about things online and would prefer to wait for a glowing testimonial or other people to review and recommend. Your online business is in la-la land without positive reviews. These reviews give you an authoritative edge and credibility in the midst of the competition.

If you’d like to learn more of my online marketing methods and the products I’m affiliated with please leave comments below. I hope this article was helpful and I appreciate the support.

By Michelle Christmann
Article Source: http://EzineArticles.com/expert/Michelle_L_Christmann/1402579