Online Success Story

How To Become An Online Marketing Success Story

Generating traffic is the life-blood of any online business. It determines whether you win or lose. It determines whether you will succeed or be a failure. It does not matter if your product is the best thing to happen since chocolate. Without traffic it’s like you are winking in the dark and asking your buddy…

Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete. The textbook Push-Pull definitions are roughly this: Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly…