Category Archives: Promotion

Stop Killing Time

Stop Wasting Time On Facebook

Stop Killing Time

Stop Killing Time

Facebook can be a swirling vortex in which time disappears.
It can also be a great platform for connecting with everyone from friends and family to business partners and potential clients.
Here are 4 simple ways you can stay out of the vortex and be productive (in no particular order).

1. Know Your Goals
Why are you on Facebook? How do you plan to leverage it for your business?
Keep your personal connecting time and your business networking time separate if you really want to get results from your time on Facebook. Clicking on cute images like that of cats, and watching funny videos friends are sharing aren’t so much “business” networking… instead go engage with your fans and clients on your business page and get some conversation going, or visit fan pages of your colleagues and clients to see what you can contribute to the conversations there.
Remember what you’re working towards when you’re there for “work” and use your time effectively.

2. Protect Your Time
Use a timer when you get on Facebook. Set it for the amount of time you’re willing to spend and then discipline yourself to be done when the timer goes off.
Need a little more help? Try LeechBlock or Rescue Time.

3. Customize Your Chat Settings
What’s your time worth a minute? I keep my chat turned off. Here’s how you can turn your off, or customize it just to show you online for family or close friends:

Step i: Click the gear icon in the bottom right area of your screen.

Step ii: Choose whether you want to show up only for certain people or be completely off chat. If you don’t want to be visible to anyone just uncheck “available to chat” and skip to step iv.

Step iii: Choose who to be visible to, then save with the “Okay” button.

Step iv: Click the little arrow button to hide the sidebar so you don’t see the live stream of updates and who’s online.

4. Get Better Notifications
Turn off Facebook email notifications for things like group posts and replies. Do you need 50+ emails a day? Or do you just need to know what’s going on in your social space? I use NutShell Mail and PostRank to watch mine. They’ll take all your activity and put it into one email for you so you can see what’s happening easily.

With these four strategies you can be effective on Facebook without spending a lot of time on the site.

Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete.

The textbook Push-Pull definitions are roughly this:

  • Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly to consumers.
  • Pull marketing is marketing directly to the consumer.

But marketers have broadly been referring to Push marketing as what happens when the company seeks out the consumer and Pull as what happens when the consumer seeks out the company.

It used to be that successful marketers tried to strike a balance between Push and Pull marketing, but online the Push is all but gone. Online, the main function of Push is to ignite the Pull – it’s a small, but very important role. And the difference between the old Pull and the new Pull is that successful online Pull is completely devoid of any marketing message.

Online, the Push strategy creates a following and buzz, while the Pull strategy creates awareness and – hopefully – demand. For example, websites and blogs are Pull – they create awareness and keep the company brand in front of consumers without aggressive marketing. But without the promotion of Push, websites and blogs would never get off the ground. Consumers need to find out that the blog exists and they need to have some reason to participate.

Companies typically launch a big Push campaign to announce the medium and then, once participation becomes viral, they focus on the Pull – enhancing the site with consumer-friendly features and offers that they hope visitors can’t resist.

The Sharp Decline of Overt Marketing

Most consumers will reject overt marketing online and most companies know this. They know this, but few can resist spinning facts their way or squeezing in a 2 x 2 ad on their blog’s landing page. They don’t know when it’s time to stop pushing.

There’s this definition of insanity: doing the same thing over and over and expecting a different result. Sane people do that, though, because they don’t know what else to do – especially when they’re in a bind. If you’ve ever been stuck in sub-freezing weather with a dying car battery, you know what I mean. Even though you’re fairly sure the car isn’t going to start, you keep pumping the gas pedal and turning the key in the ignition because you don’t know what else to do – and there is that faint hope that it might work. But you keep doing it until the battery is completely dead.

That’s about where marketing is right now.

Companies continue with the heavy pitch online because they don’t know what else to do. They can’t really believe that the way marketing, advertising, and PR have worked for the last 50 years is over – online at least.

As a consultant, it’s difficult to make clients understand why I can’t squeeze a few subtle promotions into online posts and articles. They don’t see the harm and they don’t see the point of creating marketing materials that don’t market the way they know and love. But research results are very clear about what consumers respond to online.

So what do consumers want? They want to learn – it’s really that simple.

The drive to learn and grow – to be a better person – is a basic building block of psychological health. Online consumers gravitate toward sites and tools that help them do that. They inherently know the difference between truth and spin, between altruism and self-interest.

Some Examples

Online Push marketing often involves short-term strategies for specific event or time-based campaigns while Pull marketing develops trust and demonstrates value. There are many more Pull than Push opportunities online – even email and Twitter require consumers to opt in – meaning they both have Pull components. Twitter is especially interesting because it’s the only widely used social media tool that was originally designed to directly access consumers – and it’s this direct company-to-consumer access that makes it a Push rather than Pull medium.

When is it OK to Push?

Consumers understand that some Push marketing is essential at the beginning of a campaign. You won’t turn off most people by sending out a regular email blast announcing and promoting a new blog and you won’t turn off most people by sending out email and Tweet promotions that those people will predictably be interested in – a sale preview announcement to opt-in email customers.

In other words, online the main purposes of Push marketing are to promote Pull marketing efforts and reach consumers who have asked to be notified of events and promotions.

Push and the Undisciplined Spin

Spin – which some call looking on the bright side (the spin on spin) – doesn’t work online. But industries have been spinning for so long that they can’t separate spin from fact.

I did some PR work for the funeral industry and was astonished to realize that they truly believe that the amount of money families spend on funerals is directly proportional to their love for the deceased. They’d been spinning this tale in their heads for so long that they actually believed it was true. It’s not just the funeral industry – all industries do this. They mistake the spin for the truth. The mistake is believing that if you repeat a lie long enough it becomes true. But consumers can smell self-interest a mile away – they see the Push and they don’t like it.










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Get More Twitter Followers

7 Ways To Get More Twitter Followers

Today, there are thousands of businesses that are being affiliated or conducted over the social media sites. Twitter is among the huge online social networking websites that helps people conduct their business and making them be aware of the products in the market as well as getting hot deals and finally driving more traffic to their own websites. Statistic shows a timeline with the amount of monthly active Twitter users worldwide. As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. This present a powerful marketing tool for business around the world to reach out to their potential customers using this social platform.

Creating a Twitter account is usually very easy and free; there are methods that have been proven to be effective in generating more traffic to the website using Twitter account.

Here Are Your 7 Steps 

Step 1: Open A Twitter Account: 
 you are required to sign up and create a Twitter account; name of the business should be used as the nickname of the account. You should also be able to state information about the business or website and not forgetting to put down the business website or blog URL .

Step 2: Background: Getting a cool and nice looking background with an easy to remember username is also another way of ensuring that those whom you follow will also turn and follow back. Your background should be bright colours to make it stand out among the millions of background on twitter. It is possible to design new Twitter background of your choice using the Google or other sites that are offering Twitter background designs. Canva or puresilver banner maker are also good background tools.

Step 3: Follow People: Search and follow leaders and their followers in your niche.  There are more chances of everyone following business of the same nature as yours, and could potentially follow you back, leading to more traffic to the business site. Always make sure not to follow too many people in a day since Twitter does not like people who are following aggressively in one day, and will block your account (It happened to me several times). This is a mechanism of twitter to protect its customers/users, it is nothing personal.  Ideally following 100 in a day, few at different times of the day should be fine. Remember to follow back those who follow you, otherwise  some will unfollow you.

Step 4: Post Tweets:
 As a way of advertising the business, you need to have quality posts since this will also attract people to know more about the business. Posts are considered as powerful communication tools that links you and your business prospects, and also reaches out to followers and public at large.

As a way of ensuring that followers don’t get bored in anyway, you should have natural tweets and always be active in your account to create attention to new followers and incoming tweets. It is advised that tweet should fall into three categories: Entertaining, Educative and informative. Many people will want to re-tweet such contents to their followers hence growing the number of people that are following your business online. Twitter is a very busy platform, hence many tweets, 4-8 a day is recommended.

Step 5: Tweet Timing: Another way to get traffic from Twitter is to tweet during the right prime times when most peopleTwitting are active. It is the best way to expose your tweets to masses.

You should make more connections with other active Twitter users.

At this stage, you should be able to build a personal email list using Twitter account. You can also post links to the products and generate more sales.

Step 6: # Hashtags: With Popular hashtags in your tweet, twitter will display your tweet to all the people who are using a similar #hashtag even those who do not follow you. This is powerful because of the exposure it brings to your business. 

Some of the daily hashtags are:

#MondayBlues. Feeling a little low after the weekend? … 

  • #MotivationMonday, #MondayMotivation. These hashtags allow you to offer motivational advice or inspiration to your followers. … 
  • #MancrushMonday, #MCM. … 
  • #MusicMonday. … 
  • #TravelTuesday. … 
  • #TipTuesday. … 
  • #WomanCrushWednesday, #WCW. … 
  • #WayBackWednesday.

Step 7: Tweet on Trending Topic: 

trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time. Ecommerce businesses can check social media trends to find out what’s holding consumer interest and capitalise on the current conversation. Also, events such as World Cup game, Olympics games, breaking news etc. The topic could be worldwide, regional or national. Do remember to make your tweet relevant to your niche though. This works in similar fashion to using hashtags. As so many people are tweeting on the topic, your tweet on same topic is likely to be seen by thousands of twitter active users. 

So, there you have it, your 7 steps to getting twitter followers for your business. Get traffic from Twitter the easy way today and increase your business visibility, sales as well as build a strong business network using free Twitter account.

If this information has been useful, please let me know by commenting below. Your suggestions on any more information is welcome. Thanks for taking your time to read. 


Marketing in less an hour

Five Marketing Activities to do Under an Hour


Marketing in less an hour

Marketing in less an hour

Starting and running an online business can be daunting.

As a newbie, you can sometime wonder what you should do next for your business. Getting customers is key, right! but this requires consistent daily actions on your part to keep your prospects engaged with you, as you build the relationship to move them towards a buying decision.

How can you ensure that you are taking the steps towards gradually moving your audience into paying clients. That is what I will be explaining with Five activities in this articles. Lets dive right into this!

1) Write a blog

2) Schedule Social Media Post

3) Comment on your audience comments

4) Create a Freebie, Lead Magnet

5) Send emails to your subscribers

1) Write A Blog 

You might be thinking, gosh!, how on earth can I write a blog with a short space of time? 

Before I answer that, I just want to explain why Blogging? 

Blogging is one most important thing every business should do, big or small. Blogging provide Search Engine Optimisation (SEO) opportunity for your website because of the high text involvement. Also, when people stumble on your website, they are likely to stay longer reading your blog. Besides, blogging position you as the expert in your niche.

Back to the timing issue, you need to produce good content, but it is important to say away from perfectionism and train yourself to do this in stages. That is getting the topic, keywords, and then the writing part.

2) Schedule Social Media Post 

Posting to social media can feel overwhelming at times. But doing it ahead of time – especially in batches – can make the whole process so much faster! I highly recommend using a social media management tool to schedule your posts. Not sure WHAT to post? Try a tool like Post Planner to find content that has already proven popular in your niche. Equally using Buzz-sumo, to find out social Media post that are liked, commented and shared most. This include articles as well. 

3) Comment on your audience comments

You can respond to A LOT of comments in one hour! Check your Facebook and Instagram comments, Twitter mentions and blog comments to see which ones need responses. And, don’t forget to respond to your social ad comments as well! Agorapulse is a GREAT tool for making sure you never miss a Facebook or Instagram ad comment again. Not only are you going to comment on your own post comments and response, you will take the opportunity to comment on other people’s post, including leaders in your niche. 

4). Create a quick freebie/lead magnet

Lead Magnet is the incentive gift you offer to your audiences in exchange for their email addresses so you can send them emails to build a relations with them and gradually move them towards a buying decision. Relationship building is key in marketing your business.

Some lead magnets will take much longer than an hour to create. Creating a simple one or two-page guide, checklist or template shouldn’t take you more than an hour. Some ideas for your lead magnet:

  • a cheat sheet
  • worksheet
  • list of tools
  • script
  • tutorial
  • industry report
  • survey responses
  • quiz
  • resource list

Not sure if your lead magnet has what it takes to attract leads? Check this out: Check Your Lead Magnet Greatness in 60 Seconds!

5)  Send emails to your subscribers

Email Marketing is the number one means by which online marketers make massive amount of money. Email Marketing alone accounted for 47% of income in the online space in 2017. 

Some of my best emails have been written in 30 minutes or less. So, don’t assume you need to spend hours slaving away at your newsletter in order for it to be effective! Some ideas for your next email blast:

  • a weekly roundup of what’s happening in your industry
  • a flash sale
  • exclusive coupons
  • a note of support or encouragement
  • repurposeing an old blog post
  • giving a list of industry-related tips or tricks

Click below to watch my recent video on what you can do within an hour or less

Hope you found value with this information. Please let me know your thought via, the comments section. 

Beatrice Yakubu

Captivating Facebook Fan page

Your Facebook Fan Page: 11 Tips to Captivate Your Audience

Once you’ve created a Facebook fan page, the next biggest hurdle is how to attract and more importantly keep people on your page. You need to give them enough to keep them interested, but also want to be able to send them to your website.

Here are 11 great tips to captivate your audience:

1. Use a 600 X 200 pixel photo
Create a photo that is 600 pixels high and 200 pixels wide, as that will maximize the space available for your photo on your Facebook fan page. On the photo include a picture of you or your brand, and include links to your websites, YouTube channels or any other URL’s you want your readers to visit.

2. Tell Your Story
Give your fans your story. People love to know the real people behind companies, so give them some personal information about you. Make it relate to your company, but also show off your personality so they can get to know you better.

3. Link Your Posts To Your Blog
When you make comments or posts on your Facebook fan page, try and link back to your blog as well. The best way to do this is to tell your readers about an event or interesting post you’ve made and direct them to your blog for more information.

4. Have Special Offers for Fans Only
Create a special Giveaway or discount offer for people who have “liked” your Facebook fan page. This is done by using the Reveal Tab and was created by Facebook for exactly that purpose, revealing content only to people who have liked your page. Do a search on Google for Facebook Reveal Tab to get more information.

5. Ask Fans To Invite Their Friends

When someone “likes” your page ask them to tell their friends about it also. You only need a few people to do this and if they have a lot of friends you can very quickly get hundreds more people to your page. But, if you don’t ask them they won’t do it so don’t be shy!

6. Link To Your Twitter And YouTube Channels
Get all your social media channels into one place. Several Facebook applications allow you connect your Twitter and YouTube accounts directly to your Facebook fan page. This gives your fans an easy way to find out more about you and your company from one central location.

7. Add A Poll To Your Page
Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don’t like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.

8. Get Fans To Talk About Your Product
Allow your fans to film a short video (30 secs) about your product or company and upload it to your page. This is an excellent way to get testimonials and keeps other fans entertained. You have full control over what you allow to be shown, but also set a few ground rules when you give your fans this opportunity.

9. Let Fans Upload Their Own Pictures
Also let them upload their own pictures. You get the final say (as with videos) at what appears there, but try and get them to take a photo with your product in it.

10. Add Your Flickr Stream To Your Page
If you use Flickr, the most popular photo sharing web site, you can directly link to your Facebook fan page from Flickr. You also get to decide which photos are made public and which are not, so you can only show images you want to.

11. Show Outside Links To Your Product or Brand
If any other websites have talked about you or your product, then create a post that links to them from your fan page. Maximise the buzz about your product!







By Greg J Scott

Creative Content Ideas

10 Creative Content Ideas For Your Social Media Marketing


Creative Content Ideas

Creative Content Ideas

Everyone gets writer’s block from time to time. In the blogging world, it’s easy to get stuck if you run out of ideas about what topics to write about. If writing more blog articles means more business, then you probably don’t want to get stuck very often. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program.


1. Your Knowledge of the Field

Some interesting blog ideas could stem from your knowledge of the field you’re in. Try to think about something you learned when you were relatively new to your industry or if you ever had any epiphanies, people will want to read about them. Any insight you can offer that may seem like common sense to you may be a great help for newbie’s that are just starting out.


2. Experiences with Your Clients

Thinking about previous experiences that you’ve had with clients can also help inspire new ideas about various topics. If there are reoccurring questions that keep coming up, or overall trends that you’ve noticed, those could be great subjects to write about. The kind of advice you offer to clients on a regular basis can be a good starting point for a topic. If you keep having conversations with clients about new software that’s supposed to help with social media campaigns, your clients would probably be interested in what you have to say.


3. Customer Service – from Both Sides

If you’ve completely run out of ideas or want to take a break from discussing your industry, it can be helpful to talk about other topics that relate to any business such as customer service. There are constantly new and innovative ways for improving customer service and customer relations, so doing a little research or asking clients what they think about your services can get you thinking about ways to improve your strategy.


4. Big News and Interviews

According to, they recommend “finding a big news item and relating it to your niche” or “interviewing an expert from your niche.” People are always interested in the latest news and connecting larger stories to your field in a creative way will almost ensure that you will grab readers’ attention. Also, interviewing experts in your field, especially if they are colleagues, can help spark ideas. You could even write a piece on them, allowing them to give advice to clients who are just starting out. They would probably very much appreciate solid tips from someone you consider a veteran.


5. Your Opinions on Your Subject

What do you believe in? If you think your industry is headed in a certain direction, you could share insights with your audience. Such as, if you think certain platforms are more effective than others, you could write why you think so. Also, the more persuasive and confident you sound about your beliefs, the more likely people will be to trust your brand.


6. Ask Questions

Asking questions is a good way to start an open dialogue with your readers. It’s a surefire way to get a conversation started about common questions that people may have about your industry. People also love to share their opinions. Creating a forum for people to discuss their concerns will ensure that their attention is captured. Additionally, starting an open dialogue with customers can help build trust between them and your brand.


7. Answer Questions

Are there common questions that customers keep asking you? You could write an article about various frequently asked questions that you’d been receiving. If you pick questions that could apply to your entire field, the likelihood of increasing the visibility of your article goes up. It’s also always nice for customers to conveniently read an article that answers questions in a straightforward manner without having to search for it.


8. Social Media Shares on Google+ or LinkedIn

Go Social. Visit your circles on Google+ or LinkedIn and ask people about topics they’re interested in. If you can get a good conversation flowing on these platforms, ideas should start flowing. Sometimes your greatest resources are in your immediate circle, so why not take advantage of them?


9. Get Controversial

We are conditioned to pay attention to controversy, whether it is from our celebrities, politicians or the economy (need I say more). We love to be shocked or at the very least offer our opinion. Take a hot button issue in your industry and write about it. The more controversial, the more traffic or attention your post will attract. Obviously you don’t want to get too personal and tarnish your reputation, but a little pot stirring can set things in motion. Like the old adage, “It’s better to be talked about, than ignored.”


10. Humour Engages Readers

Everybody wants to be entertained. Humour breaks down barriers and makes people more receptive to your message. People will breeze through your post if you sprinkle a little personality into it. A recent post included a cartoon with Steve Jobs standing at the pearly gates in front of God and Moses, with God saying, “Moses, meet Steve; he’s going to update your tablets!”

Your Comments Are Appreciated!

We welcome readers to comment on how you avoid topic block and share some of your successful techniques to boost your readership and traffic.
















By Robert Speyer Article Source:

social media marketing for beginners

10 Social Media Marketing Tips for Biginners

social media marketing for beginners

social media marketing for beginners


What is social media marketing?

social media marketing tipsSocial media marketing is the process of building awareness about you, your products or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin.


Why is social media marketing important?

Social Media marketing is important because:

It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.
Social Media Marketing tips for beginners
How can you take advantage of social media? How can beginners build a proper social media presence fast?

Read and follow our 10 tips below:


1. Decide which social media platform(s) to use


Social Media Platforms

Social Media Platforms

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success.

For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 1000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter.

It is also a sign that you are more likely to have success with FB than twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.


2. Optimize your social media profiles
Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person. For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.


3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

For example, when I created the Google+ page for, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.


4. Add social media buttons on your website


Social Media Links

Social Media Links

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based.

For example, if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.


5. Find and follow the influencers in your niche




Influencers to follow

Influencers to follow

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction.

The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below.

Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.


6. Keep a balance between following and followers
Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.

This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.
A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.


7. Share interesting content (text, images, videos)



share valuable content

share valuable content

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well.

If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

Articles/Stories/Pages related to your niche but not only from your own website.
Interesting statistics about your niche
Motivational Quotes related to your niche or otherwise
Research studies
Images and Videos
Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).


8. Post many times per day but don’t overdo it
A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

Facebook personal page – As many times as you want
Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
Twitter – The more you tweet the more exposure you get.
Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
Pinterest – a few times per day is enough


9. Don’t forget to follow back
Most people concentrate on how to get new followers but they forget to follow back those who have already followed them.

Every day you should create the habit of viewing the people who are already following you and decide who to follow back.

If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.


10. Follow the rules and be patient
Social media networks have rules to keep spammers away. For example, there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.


When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar, it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website.

For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.











By: Alex Chris: Home / Social Media / 10 Social Media Marketing Tips For Beginners

Clarity on Social Media

Simplify Your Social Media Strategy With These 3 Purpose-Driven Categories

Clarity on Social Media

Clarity on Social Media


I’ve seen a lot of companies and organizations take a passive-aggressive approach to social media. They seem to run hot with lots of activity and then cool off and lose focus all together.

It just plays out that way. In fact managing the social media channels for most any organization of more than five people it can be challenging. But it can be done when you bring some clear purpose and function to your efforts.

Don’t squander the resources you have by chasing down the latest shiny object revealing itself in the industry. Get some discipline and direction. Build a process of posting that keeps your social media marketing consistent. And keep that content relevant and compelling.

Here’s a simple way to get your Social Media strategy focused by organizing your efforts into three purpose-driven categories:

1) Branding and thought-leadership

To distinguish your brand, showcase your big ideas for your industry. It’s not bragging, it’s being innovative about how you explain yourself and your vision. And please offer some inspiration. We all crave a bit of passion now and again.

The take-away: Own an attitude- you’ll be much more memorable.

2) Promotions

Contests, games and give-aways done right are awesome ways to engage your customers and attract new ones. In fact social media marketing is really made for this. Plus a promotion can show tangible results quickly and boost your overall metrics. When done right a cool or even outrageous promotion can go viral and drive big time awareness. Also, remember to create an interesting prize!

The take-away: A promotion built around a super creative premise and prize can take you places. Local TV news loves the unusual! So think big.

3) Customer service

Wow that’s boring you say. I say wow you’re not leveraging this advantage? Answering customer questions and yes even complaints can be effectively done via social channels. I’ve seen some companies use Twitter as their virtual help desk, providing accurate answers in a super timely way.

The take-away: It’s OK to reveal your warts, it makes your brand more approachable and human.

Bonus Tip: Always have a bonus or something extra. Sure I just did that here and you can too. People love surprises and extras like the unannounced free desert. If you can keep it informal and spontaneous feeling. That’s really the value of social media. So dig deep and bring out something extra for all three approaches we talked about above.










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