Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete. The textbook Push-Pull definitions are roughly this: Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly…

Marketing in less an hour

Five Marketing Activities to do Under an Hour

  Starting and running an online business can be daunting. As a newbie, you can sometime wonder what you should do next for your business. Getting customers is key, right! but this requires consistent daily actions on your part to keep your prospects engaged with you, as you build the relationship to move them towards a buying decision. How can you ensure…

social media marketing for beginners

10 Social Media Marketing Tips for Biginners

  What is social media marketing? social media marketing tipsSocial media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social…

Clarity on Social Media

Simplify Your Social Media Strategy With These 3 Purpose-Driven Categories

  I’ve seen a lot of companies and organizations take a passive-aggressive approach to social media. They seem to run hot with lots of activity and then cool off and lose focus all together. It just plays out that way. In fact managing the social media channels for most any organization of more than five…