Category Archives: Branding

Stop Killing Time

Stop Wasting Time On Facebook

Stop Killing Time

Stop Killing Time

Facebook can be a swirling vortex in which time disappears.
It can also be a great platform for connecting with everyone from friends and family to business partners and potential clients.
Here are 4 simple ways you can stay out of the vortex and be productive (in no particular order).

1. Know Your Goals
Why are you on Facebook? How do you plan to leverage it for your business?
Keep your personal connecting time and your business networking time separate if you really want to get results from your time on Facebook. Clicking on cute images like that of cats, and watching funny videos friends are sharing aren’t so much “business” networking… instead go engage with your fans and clients on your business page and get some conversation going, or visit fan pages of your colleagues and clients to see what you can contribute to the conversations there.
Remember what you’re working towards when you’re there for “work” and use your time effectively.

2. Protect Your Time
Use a timer when you get on Facebook. Set it for the amount of time you’re willing to spend and then discipline yourself to be done when the timer goes off.
Need a little more help? Try LeechBlock or Rescue Time.

3. Customize Your Chat Settings
What’s your time worth a minute? I keep my chat turned off. Here’s how you can turn your off, or customize it just to show you online for family or close friends:

Step i: Click the gear icon in the bottom right area of your screen.

Step ii: Choose whether you want to show up only for certain people or be completely off chat. If you don’t want to be visible to anyone just uncheck “available to chat” and skip to step iv.

Step iii: Choose who to be visible to, then save with the “Okay” button.

Step iv: Click the little arrow button to hide the sidebar so you don’t see the live stream of updates and who’s online.

4. Get Better Notifications
Turn off Facebook email notifications for things like group posts and replies. Do you need 50+ emails a day? Or do you just need to know what’s going on in your social space? I use NutShell Mail and PostRank to watch mine. They’ll take all your activity and put it into one email for you so you can see what’s happening easily.

With these four strategies you can be effective on Facebook without spending a lot of time on the site.

Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete.

The textbook Push-Pull definitions are roughly this:

  • Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly to consumers.
  • Pull marketing is marketing directly to the consumer.

But marketers have broadly been referring to Push marketing as what happens when the company seeks out the consumer and Pull as what happens when the consumer seeks out the company.

It used to be that successful marketers tried to strike a balance between Push and Pull marketing, but online the Push is all but gone. Online, the main function of Push is to ignite the Pull – it’s a small, but very important role. And the difference between the old Pull and the new Pull is that successful online Pull is completely devoid of any marketing message.

Online, the Push strategy creates a following and buzz, while the Pull strategy creates awareness and – hopefully – demand. For example, websites and blogs are Pull – they create awareness and keep the company brand in front of consumers without aggressive marketing. But without the promotion of Push, websites and blogs would never get off the ground. Consumers need to find out that the blog exists and they need to have some reason to participate.

Companies typically launch a big Push campaign to announce the medium and then, once participation becomes viral, they focus on the Pull – enhancing the site with consumer-friendly features and offers that they hope visitors can’t resist.

The Sharp Decline of Overt Marketing

Most consumers will reject overt marketing online and most companies know this. They know this, but few can resist spinning facts their way or squeezing in a 2 x 2 ad on their blog’s landing page. They don’t know when it’s time to stop pushing.

There’s this definition of insanity: doing the same thing over and over and expecting a different result. Sane people do that, though, because they don’t know what else to do – especially when they’re in a bind. If you’ve ever been stuck in sub-freezing weather with a dying car battery, you know what I mean. Even though you’re fairly sure the car isn’t going to start, you keep pumping the gas pedal and turning the key in the ignition because you don’t know what else to do – and there is that faint hope that it might work. But you keep doing it until the battery is completely dead.

That’s about where marketing is right now.

Companies continue with the heavy pitch online because they don’t know what else to do. They can’t really believe that the way marketing, advertising, and PR have worked for the last 50 years is over – online at least.

As a consultant, it’s difficult to make clients understand why I can’t squeeze a few subtle promotions into online posts and articles. They don’t see the harm and they don’t see the point of creating marketing materials that don’t market the way they know and love. But research results are very clear about what consumers respond to online.

So what do consumers want? They want to learn – it’s really that simple.

The drive to learn and grow – to be a better person – is a basic building block of psychological health. Online consumers gravitate toward sites and tools that help them do that. They inherently know the difference between truth and spin, between altruism and self-interest.

Some Examples

Online Push marketing often involves short-term strategies for specific event or time-based campaigns while Pull marketing develops trust and demonstrates value. There are many more Pull than Push opportunities online – even email and Twitter require consumers to opt in – meaning they both have Pull components. Twitter is especially interesting because it’s the only widely used social media tool that was originally designed to directly access consumers – and it’s this direct company-to-consumer access that makes it a Push rather than Pull medium.

When is it OK to Push?

Consumers understand that some Push marketing is essential at the beginning of a campaign. You won’t turn off most people by sending out a regular email blast announcing and promoting a new blog and you won’t turn off most people by sending out email and Tweet promotions that those people will predictably be interested in – a sale preview announcement to opt-in email customers.

In other words, online the main purposes of Push marketing are to promote Pull marketing efforts and reach consumers who have asked to be notified of events and promotions.

Push and the Undisciplined Spin

Spin – which some call looking on the bright side (the spin on spin) – doesn’t work online. But industries have been spinning for so long that they can’t separate spin from fact.

I did some PR work for the funeral industry and was astonished to realize that they truly believe that the amount of money families spend on funerals is directly proportional to their love for the deceased. They’d been spinning this tale in their heads for so long that they actually believed it was true. It’s not just the funeral industry – all industries do this. They mistake the spin for the truth. The mistake is believing that if you repeat a lie long enough it becomes true. But consumers can smell self-interest a mile away – they see the Push and they don’t like it.










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Get More Twitter Followers

7 Ways To Get More Twitter Followers

Today, there are thousands of businesses that are being affiliated or conducted over the social media sites. Twitter is among the huge online social networking websites that helps people conduct their business and making them be aware of the products in the market as well as getting hot deals and finally driving more traffic to their own websites. Statistic shows a timeline with the amount of monthly active Twitter users worldwide. As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. This present a powerful marketing tool for business around the world to reach out to their potential customers using this social platform.

Creating a Twitter account is usually very easy and free; there are methods that have been proven to be effective in generating more traffic to the website using Twitter account.

Here Are Your 7 Steps 

Step 1: Open A Twitter Account: 
 you are required to sign up and create a Twitter account; name of the business should be used as the nickname of the account. You should also be able to state information about the business or website and not forgetting to put down the business website or blog URL .

Step 2: Background: Getting a cool and nice looking background with an easy to remember username is also another way of ensuring that those whom you follow will also turn and follow back. Your background should be bright colours to make it stand out among the millions of background on twitter. It is possible to design new Twitter background of your choice using the Google or other sites that are offering Twitter background designs. Canva or puresilver banner maker are also good background tools.

Step 3: Follow People: Search and follow leaders and their followers in your niche.  There are more chances of everyone following business of the same nature as yours, and could potentially follow you back, leading to more traffic to the business site. Always make sure not to follow too many people in a day since Twitter does not like people who are following aggressively in one day, and will block your account (It happened to me several times). This is a mechanism of twitter to protect its customers/users, it is nothing personal.  Ideally following 100 in a day, few at different times of the day should be fine. Remember to follow back those who follow you, otherwise  some will unfollow you.

Step 4: Post Tweets:
 As a way of advertising the business, you need to have quality posts since this will also attract people to know more about the business. Posts are considered as powerful communication tools that links you and your business prospects, and also reaches out to followers and public at large.

As a way of ensuring that followers don’t get bored in anyway, you should have natural tweets and always be active in your account to create attention to new followers and incoming tweets. It is advised that tweet should fall into three categories: Entertaining, Educative and informative. Many people will want to re-tweet such contents to their followers hence growing the number of people that are following your business online. Twitter is a very busy platform, hence many tweets, 4-8 a day is recommended.

Step 5: Tweet Timing: Another way to get traffic from Twitter is to tweet during the right prime times when most peopleTwitting are active. It is the best way to expose your tweets to masses.

You should make more connections with other active Twitter users.

At this stage, you should be able to build a personal email list using Twitter account. You can also post links to the products and generate more sales.

Step 6: # Hashtags: With Popular hashtags in your tweet, twitter will display your tweet to all the people who are using a similar #hashtag even those who do not follow you. This is powerful because of the exposure it brings to your business. 

Some of the daily hashtags are:

#MondayBlues. Feeling a little low after the weekend? … 

  • #MotivationMonday, #MondayMotivation. These hashtags allow you to offer motivational advice or inspiration to your followers. … 
  • #MancrushMonday, #MCM. … 
  • #MusicMonday. … 
  • #TravelTuesday. … 
  • #TipTuesday. … 
  • #WomanCrushWednesday, #WCW. … 
  • #WayBackWednesday.

Step 7: Tweet on Trending Topic: 

trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time. Ecommerce businesses can check social media trends to find out what’s holding consumer interest and capitalise on the current conversation. Also, events such as World Cup game, Olympics games, breaking news etc. The topic could be worldwide, regional or national. Do remember to make your tweet relevant to your niche though. This works in similar fashion to using hashtags. As so many people are tweeting on the topic, your tweet on same topic is likely to be seen by thousands of twitter active users. 

So, there you have it, your 7 steps to getting twitter followers for your business. Get traffic from Twitter the easy way today and increase your business visibility, sales as well as build a strong business network using free Twitter account.

If this information has been useful, please let me know by commenting below. Your suggestions on any more information is welcome. Thanks for taking your time to read. 


Marketing in less an hour

Five Marketing Activities to do Under an Hour


Marketing in less an hour

Marketing in less an hour

Starting and running an online business can be daunting.

As a newbie, you can sometime wonder what you should do next for your business. Getting customers is key, right! but this requires consistent daily actions on your part to keep your prospects engaged with you, as you build the relationship to move them towards a buying decision.

How can you ensure that you are taking the steps towards gradually moving your audience into paying clients. That is what I will be explaining with Five activities in this articles. Lets dive right into this!

1) Write a blog

2) Schedule Social Media Post

3) Comment on your audience comments

4) Create a Freebie, Lead Magnet

5) Send emails to your subscribers

1) Write A Blog 

You might be thinking, gosh!, how on earth can I write a blog with a short space of time? 

Before I answer that, I just want to explain why Blogging? 

Blogging is one most important thing every business should do, big or small. Blogging provide Search Engine Optimisation (SEO) opportunity for your website because of the high text involvement. Also, when people stumble on your website, they are likely to stay longer reading your blog. Besides, blogging position you as the expert in your niche.

Back to the timing issue, you need to produce good content, but it is important to say away from perfectionism and train yourself to do this in stages. That is getting the topic, keywords, and then the writing part.

2) Schedule Social Media Post 

Posting to social media can feel overwhelming at times. But doing it ahead of time – especially in batches – can make the whole process so much faster! I highly recommend using a social media management tool to schedule your posts. Not sure WHAT to post? Try a tool like Post Planner to find content that has already proven popular in your niche. Equally using Buzz-sumo, to find out social Media post that are liked, commented and shared most. This include articles as well. 

3) Comment on your audience comments

You can respond to A LOT of comments in one hour! Check your Facebook and Instagram comments, Twitter mentions and blog comments to see which ones need responses. And, don’t forget to respond to your social ad comments as well! Agorapulse is a GREAT tool for making sure you never miss a Facebook or Instagram ad comment again. Not only are you going to comment on your own post comments and response, you will take the opportunity to comment on other people’s post, including leaders in your niche. 

4). Create a quick freebie/lead magnet

Lead Magnet is the incentive gift you offer to your audiences in exchange for their email addresses so you can send them emails to build a relations with them and gradually move them towards a buying decision. Relationship building is key in marketing your business.

Some lead magnets will take much longer than an hour to create. Creating a simple one or two-page guide, checklist or template shouldn’t take you more than an hour. Some ideas for your lead magnet:

  • a cheat sheet
  • worksheet
  • list of tools
  • script
  • tutorial
  • industry report
  • survey responses
  • quiz
  • resource list

Not sure if your lead magnet has what it takes to attract leads? Check this out: Check Your Lead Magnet Greatness in 60 Seconds!

5)  Send emails to your subscribers

Email Marketing is the number one means by which online marketers make massive amount of money. Email Marketing alone accounted for 47% of income in the online space in 2017. 

Some of my best emails have been written in 30 minutes or less. So, don’t assume you need to spend hours slaving away at your newsletter in order for it to be effective! Some ideas for your next email blast:

  • a weekly roundup of what’s happening in your industry
  • a flash sale
  • exclusive coupons
  • a note of support or encouragement
  • repurposeing an old blog post
  • giving a list of industry-related tips or tricks

Click below to watch my recent video on what you can do within an hour or less

Hope you found value with this information. Please let me know your thought via, the comments section. 

Beatrice Yakubu

Captivating Facebook Fan page

Your Facebook Fan Page: 11 Tips to Captivate Your Audience

Once you’ve created a Facebook fan page, the next biggest hurdle is how to attract and more importantly keep people on your page. You need to give them enough to keep them interested, but also want to be able to send them to your website.

Here are 11 great tips to captivate your audience:

1. Use a 600 X 200 pixel photo
Create a photo that is 600 pixels high and 200 pixels wide, as that will maximize the space available for your photo on your Facebook fan page. On the photo include a picture of you or your brand, and include links to your websites, YouTube channels or any other URL’s you want your readers to visit.

2. Tell Your Story
Give your fans your story. People love to know the real people behind companies, so give them some personal information about you. Make it relate to your company, but also show off your personality so they can get to know you better.

3. Link Your Posts To Your Blog
When you make comments or posts on your Facebook fan page, try and link back to your blog as well. The best way to do this is to tell your readers about an event or interesting post you’ve made and direct them to your blog for more information.

4. Have Special Offers for Fans Only
Create a special Giveaway or discount offer for people who have “liked” your Facebook fan page. This is done by using the Reveal Tab and was created by Facebook for exactly that purpose, revealing content only to people who have liked your page. Do a search on Google for Facebook Reveal Tab to get more information.

5. Ask Fans To Invite Their Friends

When someone “likes” your page ask them to tell their friends about it also. You only need a few people to do this and if they have a lot of friends you can very quickly get hundreds more people to your page. But, if you don’t ask them they won’t do it so don’t be shy!

6. Link To Your Twitter And YouTube Channels
Get all your social media channels into one place. Several Facebook applications allow you connect your Twitter and YouTube accounts directly to your Facebook fan page. This gives your fans an easy way to find out more about you and your company from one central location.

7. Add A Poll To Your Page
Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don’t like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.

8. Get Fans To Talk About Your Product
Allow your fans to film a short video (30 secs) about your product or company and upload it to your page. This is an excellent way to get testimonials and keeps other fans entertained. You have full control over what you allow to be shown, but also set a few ground rules when you give your fans this opportunity.

9. Let Fans Upload Their Own Pictures
Also let them upload their own pictures. You get the final say (as with videos) at what appears there, but try and get them to take a photo with your product in it.

10. Add Your Flickr Stream To Your Page
If you use Flickr, the most popular photo sharing web site, you can directly link to your Facebook fan page from Flickr. You also get to decide which photos are made public and which are not, so you can only show images you want to.

11. Show Outside Links To Your Product or Brand
If any other websites have talked about you or your product, then create a post that links to them from your fan page. Maximise the buzz about your product!







By Greg J Scott

Getting Started On Social Media

Getting Started on Social Media


Getting Started On Social Media

Getting Started On Social Media

Setting up effective company Social Media accounts is a bit of a different process than setting up personal accounts and there are some tricks involved. So even if you know how to technically set up these accounts or already have accounts for your company, you may still want to read this article to get some interesting pointers that can help make your efforts more effective.

The first thing you want to do to get your company started in Social Media is set up your accounts. Here is a list of some of the major sites that you should start with. There really is a vast number of Social Media sites out there worldwide, and we’ll talk about that in a later blog regarding this topic. These are the sites you’ll want to focus on first:


Setting up these accounts is really quite easy. The sites take you through the set up process step-by-step. For that reason I’m not going to go through the steps here. However, be aware that setting up these accounts takes time, so block off a couple hours for yourself to ensure you aren’t rushed and you do it right the first time.

I will however give you some pointers to help make your accounts more effective:

Account Name: 

Be sure to make your company accounts in your company name, not your own. This may seem like a silly tip but it can be overlooked. Remember your company Social Media account is a separate entity from you as a person. For example, use your business email instead of your personal email to set up all of your accounts. If more than one person will be managing your Social Media be sure to set up your sites with an account that can be accessed by all those involved.

Be informative

Fill out the company information on each site. Usually this includes your company name and location, what if anything you specialize in and your contact information – including your website!

Be concise. 

Nowhere is being concise so important as on social media sites. Don’t write long paragraphs describing your business. Keep it short, sweet and informative so people can understand what your company is about in mere seconds.

Decide how you want to connect with your audience. Before you go out there trying to get followers or fans, be sure you know how you want to connect with your audience. This is a particularly important if you have more than one person in your company doing your social media posts. Your answer to this question will vary considerably depending on the way you feel comfortable communicating. 


It may also depend on your company size, culture and the type of industry you’re in. A personal trainer, for example, would more likely have a more personal approach in their social media efforts, maybe discussing some personal fitness goals and meal tips in a more casual manner. On the other hand, a large oil and gas corporation or municipality would more likely take an arm’s length approach, discussing the news and events in their industry. However these aren’t rules that are set in stone. Social media is for the most part still undiscovered territory, so keep your mind open to possibilities when it comes to how you communicate.

Start posting:

Once you have set up your account and know how you want to communicate, start doing some posts. Some companies do 15+ posts a day while others only do one or two. The number of posts you choose depends on your time, your audience and your personal preference. The important thing to remember here is not the number of posts you do, but it’s the quality of the posts and how they market your business and hopefully attract followers, fan and potential clients. We will offer some tips on how your can do higher quality posts in an upcoming blog called Tips for Quality Social Media Marketing.

Hope your got value from reading this post. See you soon.















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