When it comes to how to advertise on Facebook, we are used to the obvious methods with Facebook Ads and using pixels. If you haven’t heard of live streaming yet, I wonder where you have been in the past few years. Facebook is encouraging users to go live to interact with friends, families, and fans.
Video is set to become the most preferred medium of communication, especially across all the social media platforms in the coming years. Video views performance 18% times more than any other content posted online.
No wonder Facebook is taking live streaming seriously by rewarding users with more exposure to their content to followers. Also, Facebook’s desire to outperform Youtube is one of the driving forces behind the preference of live video.
These are the Benefits of Facebook Live
- Direct Communication This lets you communicate with your audience in a live fashion and even respond to comments and that in turn makes this form of communication incredibly engaging and intimate.
For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product.
2. Build Trust and Familiarity
If you’re building a personal brand, then it’s a fantastic way to build trust and familiarity. And if you’re creative, then you can do all sorts of amazing things like taking your audience with you on hikes or bringing them to live events.
3. Interaction with Audience
Your audiences are able to ask you questions directly and any confusion can be clarified. Remember, confused minds don’t buy.
Imagine being able to make a seminar for your sales funnel where your students could actually ask questions? And where they knew you that you were speaking to them directly at that very moment!
The excitement of fans coming on Live with you on Facebook is incredible. You can build anticipation and curiosity in advance by giving a sneak peek of what you will be doing or talking about, so as to get fans even more excited.
If you’re a marketer looking to make a big splash online, then this tool can help to give you a massive head start. People want live content and they’re incredibly excited for it. For instance, showing fans behind the scenes activities of your business will be much appreciated and get people to have a concept of your world.
6. Easy for Building Personal Brand
For an internet marketer, Facebook Live is the closest you will ever come to being able to knock on someone’s door and tell them exactly why they should buy your product. If you’re building a personal brand, then it’s a fantastic way to come across as authentic and believable.
How to Get Started
To use Facebook Live, you will need:
a. Facebook mobile app.
b. Simply click on the box you would tap to post new content. You can do this from your personal account or from your Facebook page.
c. Select the ‘live’ icon at the bottom. This is a small camera image with ‘live video’ next to it.
d. Click to see your camera in the background and a few options.
e. Add a description: One important option is the ability to add a description.
This will make your content sound interesting when people find it and aren’t familiar with your brand. So be sure to do this.
f. Start speaking while looking at the lens of your device.
g. Post Your Video
Hope this brings you the skill and the confidence to ‘just do it’
Send me your comment and thoughts