Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete. The textbook Push-Pull definitions are roughly this: Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly…

Marketing in less an hour

Five Marketing Activities to do Under an Hour

  Starting and running an online business can be daunting. As a newbie, you can sometime wonder what you should do next for your business. Getting customers is key, right! but this requires consistent daily actions on your part to keep your prospects engaged with you, as you build the relationship to move them towards a buying decision. How can you ensure…