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Guide to Social Media Marketing

The Essential Guide to Social Media Marketing

Guide to Social Media Marketing

Guide to Social Media Marketing

Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking help and guidance, any professional SEO company will have the following to share.

Understanding social media marketing?

Over the past decade, Social Media has witnessed exponential growth that most companies have made this an integral aspect of their overall Marketing Strategy. As per the Social Media Marketing Industry Report in 2015, approximately 96% Marketers are resorting to it in their Marketing Strategies.

It is essential to understand, why Social Media Marketing has become this important! From the business perspective, here are some of the ways in which it has been a boon to businesses and organizations.

Importance of Social Media Marketing

1. You get to know more of your audience and the overall market scenario through rich interactions

2. Helps you establish your vast customer base.

3. Allows you to respond to the online community that will save time to get to know your customers. If you had to know them on a one-on-one basis you will have to shell out a huge amount of time.

4. You get the scope to narrate your brand story.

5. You have the chance to maximize your online sales and earn high revenues.

6. Allows you to reduce the marketing expenses

7. You are clued into other market players and can plan to stay ahead of the competition

Get your social media marketing strategy:

When you realize the power of Social Media, you certainly would love to have a Strategy! Though the internet is buzzing with several guidelines and ways to get this done all by yourself, it’s always better to seek professional assistance. This is where you might as well want to join hands with an expert and reliable digital marketing company.

As a service provider, these companies take into notice your existing online marketing and plan and improvise on it, with their inputs. However, if you want to incorporate a Social Media Marketing plan, here are a few components that you must include in the plan.

1. Setting out your goals and a long-term vision

2. You need to arrange for an audit to get valuable insights

3. Generate and enhance all your social accounts

4. You have the chance to drive your inspiration from your competitors, the clients and also other leading market players

5. Generate a content marketing plan

6. Have your editorial calendar ready as well

7. Examine, analyze and also manage your Social Media Marketing Strategy from time to time

When you are setting out on your Social Media Marketing Strategy, you need to keep a check on the salient points. These guidelines will enable you to take the best approach to make it work in your favor.





Guide to Social Media Marketing

Guide to Social Media Marketing


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social media marketing for beginners

10 Social Media Marketing Tips for Biginners

social media marketing for beginners

social media marketing for beginners


What is social media marketing?

social media marketing tipsSocial media marketing is the process of building awareness about you, your products or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

The most popular social media networks today are: Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and Linkedin.


Why is social media marketing important?

Social Media marketing is important because:

It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.
Social Media Marketing tips for beginners
How can you take advantage of social media? How can beginners build a proper social media presence fast?

Read and follow our 10 tips below:


1. Decide which social media platform(s) to use


Social Media Platforms

Social Media Platforms

As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyse where they have success.

For example, find out the leaders in your niche and check out the number of Facebook fans, twitter followers, Google+ followers, Pinterest followers etc.

If they have 100,000 Facebook fans but only 1000 twitter followers then this is a good indication that FB is more suitable for your niche than twitter.

It is also a sign that you are more likely to have success with FB than twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.


2. Optimize your social media profiles
Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

Use a real photo, showing your face – avoid using animals, places or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
Write a good description about yourself or your company – What is your background or expertise? What are you proud off? Mention this is your profile.
Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person. For example in my twitter profile I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’, on Google+ in the ‘Contributor to’ section. In other words, do use your social media profiles for SEO purposes as well.


3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

For example, when I created the Google+ page for, Google+ did not know that this was the official page of the site until I have added the publisher verification code on my site.


4. Add social media buttons on your website


Social Media Links

Social Media Links

Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

Depending on the platform there are many ways and plugins to do that, I suggest you search Google using “how to add social media buttons to xxxxxx” – replace xxxxx with the platform your website is based.

For example, if you are using wordpress search google for “how to add social media buttons to wordpress”.

As a general rule of thumb, keep the buttons above the fold to increase exposure and have in mind that larger buttons get more clicks than smaller buttons.


5. Find and follow the influencers in your niche




Influencers to follow

Influencers to follow

So far we have selected the most appropriate social media tools for our niche, optimized our social media profiles, connected our website with the social media pages and added the buttons on our pages for more interaction.

The next obvious step is to find people to follow but most importantly to gradually build our tribe of followers.

I would say that there are 5 basic steps to follow to get more followers and these are described in points 6-10 below.

Before getting into that, you should first find and follow the influencers in your niche.

It is almost certain that they will not follow you back because you have a new account with no followers but doing so is important for 3 reasons:

Social media platforms will use this information to make suggestions on who to follow so by following popular people in your niche is like telling them that you are also in that niche.
When you follow popular people who are likely to get followed by others as well. A trick many people use is to follow the followers of a popular person because they know that some will follow them back as well.
They will most probably share important and useful information about the niche so you have a chance to learn something new and re-share that with your followers.


6. Keep a balance between following and followers
Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.

This is important especially in Twitter, Google+ and Pinterest and the reasons are a lot:

Software applications are using this ratio (followers/following) to make suggestions on ‘who to follow’ so if you have a very high ratio you minimize your chances of getting new quality followers.
It is a matter of trust – Who do you think has a trusted profile: someone with 1000 followers but following 2500 or someone with 550 followers that follows 510?
A balanced profile is better for SEO – SEO’s have been talking the last couple of months about the importance of social media for SEO and how things are changing and although it is not yet confirmed, it is more likely that people with strong social media profiles are in better position that those with weak profiles.
A strong profile in this case is someone that has more followers than following and someone that is followed by people who are considered influencers in the niche.


7. Share interesting content (text, images, videos)



share valuable content

share valuable content

This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well.

If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.

What is interesting content? From my experience (and certain studies) this is a combination off:

Articles/Stories/Pages related to your niche but not only from your own website.
Interesting statistics about your niche
Motivational Quotes related to your niche or otherwise
Research studies
Images and Videos
Funny stuff- whatever your niche, you can share once in a while a joke, a funny image or video to make your followers smile.
Don’t forget about hashtags – hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it (Twitter, Google+).


8. Post many times per day but don’t overdo it
A common question by people who are just beginning on social media is “how many times should I post per day?” The answer depends on the network. There are many studies analysing the effect of posting frequency and some best practices are:

Facebook personal page – As many times as you want
Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.
Twitter – The more you tweet the more exposure you get.
Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
Pinterest – a few times per day is enough


9. Don’t forget to follow back
Most people concentrate on how to get new followers but they forget to follow back those who have already followed them.

Every day you should create the habit of viewing the people who are already following you and decide who to follow back.

If you don’t do this on a regular basis then most likely some will un-follow you and this is why you may sometimes notice a decrease in the number of followers.


10. Follow the rules and be patient
Social media networks have rules to keep spammers away. For example, there is a limit on twitter on the number of people you can follow per day; there is also a limit on Google+ on the number of people you can add/delete from your circles, Facebook has its own rules etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.

Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche.


When it comes to social media there are 2 important pillars. The first one has to do with the setup of your social media profiles and the second one is about usage i.e. how you use your social media account.

For the first pillar, it is important to engage in the networks more suited to your niche and to have a proper connection between your social media pages and website.

For the second pillar, it is important to follow the right people, be followed by the right people and share relevant and interesting content always by adhering to the rules of the different social media networks.











By: Alex Chris: Home / Social Media / 10 Social Media Marketing Tips For Beginners

Clarity on Social Media

Simplify Your Social Media Strategy With These 3 Purpose-Driven Categories

Clarity on Social Media

Clarity on Social Media


I’ve seen a lot of companies and organizations take a passive-aggressive approach to social media. They seem to run hot with lots of activity and then cool off and lose focus all together.

It just plays out that way. In fact managing the social media channels for most any organization of more than five people it can be challenging. But it can be done when you bring some clear purpose and function to your efforts.

Don’t squander the resources you have by chasing down the latest shiny object revealing itself in the industry. Get some discipline and direction. Build a process of posting that keeps your social media marketing consistent. And keep that content relevant and compelling.

Here’s a simple way to get your Social Media strategy focused by organizing your efforts into three purpose-driven categories:

1) Branding and thought-leadership

To distinguish your brand, showcase your big ideas for your industry. It’s not bragging, it’s being innovative about how you explain yourself and your vision. And please offer some inspiration. We all crave a bit of passion now and again.

The take-away: Own an attitude- you’ll be much more memorable.

2) Promotions

Contests, games and give-aways done right are awesome ways to engage your customers and attract new ones. In fact social media marketing is really made for this. Plus a promotion can show tangible results quickly and boost your overall metrics. When done right a cool or even outrageous promotion can go viral and drive big time awareness. Also, remember to create an interesting prize!

The take-away: A promotion built around a super creative premise and prize can take you places. Local TV news loves the unusual! So think big.

3) Customer service

Wow that’s boring you say. I say wow you’re not leveraging this advantage? Answering customer questions and yes even complaints can be effectively done via social channels. I’ve seen some companies use Twitter as their virtual help desk, providing accurate answers in a super timely way.

The take-away: It’s OK to reveal your warts, it makes your brand more approachable and human.

Bonus Tip: Always have a bonus or something extra. Sure I just did that here and you can too. People love surprises and extras like the unannounced free desert. If you can keep it informal and spontaneous feeling. That’s really the value of social media. So dig deep and bring out something extra for all three approaches we talked about above.










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Quick Tips To Boost Engagement on Your Social Media Pages

Category : Uncategorized

Create Engagement with You Social Media Pages

Create Engagement with You Social Media Pages.



Before you plan your next post, start using these easy engagement tips to set your pages on fire!

Read on for our favourite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans!



1. Instagram – Boost Engagement & Conversions

50% of Instagram users follow at least one business, the app has continued to grow in popularity since being purchased by Facebook in 2012. Making Insta ideal for communicating your brand’s message using visual content – however posting pimped up images is only one part of the equation. If it’s engagement you’re after (and it is… ), it’s important to pimp up the captions that go with those awesome pics!

I’ve curated the main tips below; if you’re after the real nuts and bolts see Aaron’s full article at Social Media Today.

Write With an Authentic Tone of Voice – Instagram users aren’t expecting a serious tone of voice – they’re generally using the app in their free time to look at cool visuals and be entertained.

Include a CTA (Call To Action) – 65% of top-performing brands post on Instagram feature products. Directly instructing people to check out your product or make a purchase can work well on this platform.

Utilize Hashtags – Instagram posts with a minimum of one hashtag generate 12.6% more engagement than those without. Also, I like to use this quick link shortener tool for posts on the fly!

Include Emojis – Almost 50% of captions and comments on Instagram contain at least one emoji. While there’s a range of emojis at your disposal, the most popular one is the heart.

Mention Other Instagram Users – It’s important to remember that Instagram is a social network. Brands that relentlessly self-promote with little regards to community never do well.

Place Important Content at the Beginning – In a user’s Instagram feed, captions are cut off after the first few lines. To see the entire post, they have to click the “View More” button – which they won’t if the first few lines are unappealing.



2. Facebook – Boost Engagement, Leads & Sales

Explore 11 of the most effective strategies for enticing your Facebook Followers to get enthusiastic about your page and start encouraging likes, comments, and shares with their closest friends. Facebook is the perfect platform for small businesses to build a relationship with their customers and many are outperforming their big-budget competitors by employing a personalized social media approach.

I’ve curated the main tips of Andrea’s case studies below; if you’re after the real nuts and bolts visit Social Media Examiner for her full article:

Move Your Audience to Action – Litographs came up with a fun idea to create temporary tattoos of sentences from Alice in Wonderland. They invited 5,000 people to join the world’s longest tattoo chain. This kind of idea is a great way to mobilize your audience and make them part of something special.

Host a Facebook Party – Mamavation is a website that teaches natural wellness and nutrition and champions GMO-free food and products. They have held fun Facebook parties to give away gift certificates and discounts to people who engaged with each post.

Show Personality – Through a Dog’s Ear is a small 7-year-old company that makes music to help calm anxious dogs. Their Facebook page is filled with personal photos of the founder and her dogs.

Incorporate Humour – Cool Mum Picks is a website that curates gifts, gear, tech, and resources for mums. They have great video tutorials and they bring together interesting finds in blog posts. They also use humour and show some personality in their posts.

Have Fun – think about using Facebook as it was originally intended: a social site where you let people know what you’re doing. Author Erica Spindler does a great job of getting personal and having some fun. Share things that you find funny or you feel are important for people to know.

Be Responsive – Make it a habit to respond to comments and your messenger inbox quickly.

Create a Facebook Event – If you have events on Facebook, re-share them, post in the events to get more visibility and encourage people to join them.

Post to Your Page and Profile – David Newman of Do It Marketing uses his Facebook page and personal profile to market his business, which helps speakers get more opportunities. He’s connected with many speakers personally, so it makes sense for him to get extra traction by posting about his business on his personal profile. If you occasionally share your business page posts on your profile, you can extend your reach.

Invest in Videos – Videos are huge on Facebook and Learn Cake Decorating Online uses them effectively on their page. They have a featured video and regular quick videos that get lots of views and engagement. The company also uses the 22 Social app to give away a free video class to build the email list and then offer a membership to people who sign up.

Provide Great Local Content Realtors sometimes find Facebook a challenging place to market. Posting images of houses is great, but Realty Austin offers great local content, too.

Go Behind the Scenes – Getting personal on Facebook is a great tactic, but so is giving your community a sneak peek at something no one else can see. The Celtic band Barra MacNeils literally takes people behind the scenes during their shows.



3. Twitter – Boost Engagement & Attract Followers

Social Engagement on Twitter helps to build and nurture a relationship between you and other industry peers and experts. Hearting, retweeting and commenting on each other’s quality posts build peer relationships and industry street cred for your small business. Clicks on content you post can drive traffic directly to your site, increasing leads, visitors, and sales.

I’ve curated the main tips below; if you’re after the real nuts and bolts visit Adesspresso for Ana’s full article:

Engage with Other Users Content – If you want other users to engage with your content, a good way to start is to always interact with their first. Like, respond to, and retweet your users content when you can, and following them can also help.

Retweet Other Users’ Tweets – You want to do this early and often. I’m singling out retweeting as engagement because this is what most users value the most; not only are you liking their content enough to confirm it, but you value it enough to share it.

Keep Your Tweets Brief – We are all forced to keep our tweets relatively brief automatically, with Twitter limiting our posts to 140 characters. This is challenging enough as it is, but limiting our posts just a little more can actually increase engagement.

Share a Variety of Links – If you want to get clicks to your site, the best way to do so is to put links in your Tweets. Also, I like to use this quick link shortener tool for posts on the fly!

Respond When Someone Tweets to You – This is particularly challenging for large brands or brands that have a large amount of engagement (even if it’s just when major content goes live), but doing your best to respond in some way when a user tweets to you can go a long way.

Know Your Peak Hours – Just like with Facebook, there will be certain times of the day or days of the week when more of your users will be active on the site or more likely to engage with your content. By being able to find those peak hours and posting them, you’ll get more views and you’ll be more likely to increase engagement and clicks on your post.

Use Twitter Ads – When you’re looking to best engagement quickly, Twitter Ads are a good way to do so, especially if you don’t have a lot of followers or followers that often engage with your content. Twitter Ads do cost money (and are more expensive than Facebook Ads), but they can still help increase engagement when you need it. Promoted tweets work best for this purpose.

Always Provide Value – Social media, for many, has become an environment where many users will share every thought that pops into their heads. While non-brand users can get away with letting the world know that they can’t decide if they want a coke or a lemonade, brands definitely cannot.

Always Use Hashtags – Hashtags are an essential part of Twitter usage; just like with Instagram, you pretty much expect a Tweet to come with at least one hashtag attached to it. Not only do hashtags offer the benefit of helping a relevant audience find you when they search the hashtag you’re using, but they can also increase engagement.

Share Images – Images are an important part of social media; this is particularly true when we’re limited to 140 characters.



4. LinkedIn – 5 Ways to Increase Engagement with Your Content on LinkedIn

Fast approaching 400 million users, LinkedIn has become more than just an online resume platform. Learning how to use LinkedIn marketing tips is essential for any small business. LinkedIn is still drastically underutilized making it an easy opportunity to make a splash if your target market is hanging out on this professional platform.

I’ve curated the main tips below; if you’re after the real nuts and bolts visit LinkedIn Business for Pearce’s full article:

Keep it concise and prompt an action – Drive higher engagement by keeping description copy <70 characters and feature a call to action. Keep in mind that copy will get truncated on the desktop after 100 characters and likely adversely affect your engagement rates.

Don’t just report the news, analyze it – Yes, your audience wants to stay up to speed on industry news and trends. But they also want to know the impact it will have on them. On top of reporting key industry news and trends, take it a step further and offer key insights, takeaways, and your unique perspective.

Repurpose compelling 3rd party research – Creating great, in-depth content is time and resource intensive. Find a 3rd party source that is already developing the type of content that aligns with your audience’s interests.

Use the power of video to tell your story – YouTube, Vimeo, and SlideShare videos play natively within the LinkedIn newsfeed. This allows you to engage your audience without disrupting their experience. It also allows you to tell your story in a much more vivid, creative format.

Professionals are people too – While it’s always an effective strategy to aim to create content that helps solve your audiences’ business challenges, keep in mind that they are also people too. Human interest stories help prove your brand in an engaging, less overt way, as well as diversify the type of content you are publishing.



5. YouTube – Boost Visitor Engagement & Channel Subscriptions

Using YouTube to market your small business, involves creating videos with content your target market will find engaging on some level (entertaining or educational) are the most common formats. While social platforms like Facebook, Instagram and Twitter have a strong focus on creating, posting, and sharing different types of content, creating content for YouTube means you’ll be investing your time in video production and video production only. Learn how to set up and create valuable and engaging content on your YouTube channel to attract an engaged fan base of subscribers to your business.

I’ve curated the main tips below; if you’re after the real nuts and bolts visit bplans for Briana’s full article:

Set up your YouTube channel – Setting up a channel couldn’t be easier; in fact, if you already have a Google account, you technically already have a YouTube channel, even if you don’t know it.

Add a banner and create a trailer – Before you start focusing on putting out video content regularly, it’s important to make your page on YouTube visually appealing.

Create videos that show off your brand – Is your brand serious and formal? Prank or joke-style videos are probably a bad fit. On the flip side, if you’ve built your brand tone around a light, conversational style, don’t create video content that feels stuffy or overly professional.

Post your video’s on your blog – With YourTubePlayer you can easily generate and customize YouTube embed codes from the video ID or URL with options like autoplay, loop, hide controls, eliminate related videos and much more.

Focus on informational videos, how-to style content, video series, or vlog content – If you have a product or service, feature videos of your product in use. Similarly, if you offer a service, show how your service benefits customers. Informational videos are a great place to showcase your product or service in “the real world,” to give customers a sense of what’s in store for them if they buy from you.

Feature client testimonials or other customer feedback – When brainstorming what kinds of content you can feature on your new YouTube channel, you may want to look to your satisfied clients and customers. What can they say about your business that would make a valuable addition to your video content?

Pay attention to title keywords – Much of your organic traffic will be search-driven. That is to say, if someone is searching “braided updo tutorial,” and you just happen to have those keywords in the title of your YouTube video, there is a higher chance that searchers will find your video.

Subscribe to similar channels and interact with them – One of the best ways to get your YouTube channel out in front of a potential new set of viewers is to leave a thoughtful comment on other YouTuber’s videos (ideally, on a YouTube channel that produces content similar to your own). Hopefully, your comment will be upvoted by other viewers, increasing its visibility and therefore potential clicks back to your own channel.

Interact with your viewers – Once you start getting engagement on your own videos, make sure you are reciprocating! Respond to your YouTube comments in a thoughtful way that makes it clear you are tailoring your response to each commenter. Make sure you avoid responses that sound canned or insincere.

Include a call to action and track your success – What is your goal with creating YouTube videos? Is it to increase brand awareness, build up a more comprehensive social media presence, drive viewers back to your site? There are plenty of different goals you could have, and be clear what they are early on. Including a call to action in your YouTube videos is a great way to push people to take the steps you’d like them to take that coincide with your chosen goal.

Finally, remember the goal here is to create a raving fan base. In order to capture and convert all the traffic, your highly engaged posts have generated, you will need a responsive Lead Capture Page.

Hope you find this article useful.











By Danielle Paphitis

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Take Action on your goals

Methods Of Taking Action To Achieve Your Goals

Category : Uncategorized

One of the primary reasons most businesses fail is a lack of appropriate action. It may be a lack of action prior to opening a business, a lack of marketing, a reluctance to spend money to make money or taking counsel from the wrong people and taking action you know in your gut is wrong. But any way you slice it – it is action.

Once you have identified your burning desire, targeted your goal and laid out your plan it’s time to take action. How you take that action, what methods you use, will often foretell your success or failure. Let me explain. Say, for instance, you want to open a hair salon. The appropriate actions the you would take would be to develop a business plan which is detail and encompasses all of your actions you plan on taking in the next two years. This business plan would also address financial issues in order to satisfy requirements of your bank to obtain your loan.

Your business plan would outline your marketing strategies, education plan for hairdressers who are hired, payments structure, accounting process and budget. It should also address your target market and your geographical and competitive analysis which should support the development of your particular hair salon in the location you have chosen.


These are the actions which will identify obstacles and challenges your new business will encounter as well as possible support mechanisms that will enable your new business to overcome these challenges. These are appropriate methods of action for a new business owner who is opening a brick and mortar business.

These actions will be different for an entrepreneur who has decided to open an online business or a young woman who has come to a point in her life where she would like to find a life partner and settle down. The actions will be different based upon the ultimate goal but the method by which these actions are taken will be incredibly similar.

In other words, successful people plan their method for taking action by looking to the future and anticipating obstacles and challenges. By not barreling headlong into a new situation, but rather are identifying specific criteria and factors which must be met in order to be successful, successful people have increased their chances of achieving their goal.

The first step is to identify the range of potential actions which can be considered in order to achieve the goal. If you are opening a brick and mortar business your first action would be to determine if that business can be supported in the location you are considering. If your target market does not live close by and the market research does not bear out an action plan then either the business plan should be discarded or the business should consider another location.

The range of potential actions which are appropriate often start with education. In the case of the brick-and-mortar business become educated about the location in which they hope to build. An online entrepreneur would look more at the particular niche in which he is attempting to build a business because the location is not as important. The woman who chooses to find her life partner must first determine her own likes and dislikes and understand who she is before she can successfully link her life to that of another.


Once you’ve become educated about the range of potential choices and actions that you can take to achieve your goals it’s time to choose which action is the first one to take. It may seem obvious at first, but many people often jump to the middle of the project without taking the initial first steps.

It is essential that brick-and-mortar businesses develop their business plan and find their business loans once they have found their location. The online entrepreneur must determine what products is best sold to the niche in which he wants to work. It does no good jump in to creating a product when the individuals in that niche are either are not willing to buy or are used to purchasing products developed in another venue.

The method you use of taking action to achieve your goal should always include steps of education and assessment. By assessing your action plan and the results you have achieved you are better able to determine your next steps and bring yourself even closer to your final result.











By J Russell Hart






How Do People Make Money Online? Three Proven Methods

Category : Uncategorized

The internet offers a number of unique opportunities for a variety of skills sets over a wide range of work areas. You can pick and choose from a number of options based on your area if interest. There are several different ways that people go about the process of making money online. Here are three answers to the question- how do people make money online?

  1. Affiliate marketing;
    2. Network marketing;
    3. Working from home.

Affiliate Marketing
In recent years, affiliate marketing has emerged as one of the most popular ways of making money online. This form of marketing primarily involves promoting the services and products of a business that directly ties in with the branding and promotional efforts of that online business. As an affiliate marketer, you derive your income stream from one of the three of the most commonly employed business models.

  1. Pay-per-lead or PPL model where you get paid for every new registrant.


  1. Pay-per-Sale or the PPS model where payment is made for each customer you get or each sale that you generate.


  1. Pay-per-click model or PPC model where affiliates are rewarded with a certain share of the total revenue (in terms of a fixed percentage) that the parent company makes. Affiliate marketers always get paid through commissions based on the profits that the merchant website makes as a part of their concerted effort to maximize their revenue potential.

Network Marketing
The second way of making money online is through the network marketing system. This model necessitates the participation of a network of distributors. When compared with affiliate marketing, this is can be a more lucrative option because you can make money both from website sales as well as the sales that you make as a part of the distributor network. Popular as multi level marketing or MLM, the rewards and payout varies with the hierarchy and structure of the distribution network.

Working from home

The third option of working from home is also profitable. You can also make money by taking paid surveys online. These surveys are launched by big brands as a part of their user feedback projects. The information generated through the surveys is collected prior to the launch of their products and services in the markets.

These are only three ways that answer the question- how do people make money online. There are many more ways one can explore to profit from the internet, it only takes a little knowledge and some imagination.

By Rich Riley

social media management tools

Top 5 Finest Social Media Management Tools

Category : Uncategorized

Technology has made business easier. With so many social platforms, it is easy to get in touch and stay connected with existing and prospective customers. But juggling with accounts in multiple platforms is tricky to say the least. Luckily, in this case too, technology comes to the rescue in the form Social Media Management Tools. SM tools in the form of apps, plug-in, software are here to help you create, manage, and measure platforms such as LinkedIn, Google+, Twitter, and Facebook. Let’s look at 5 tools that can make your social media engagement process easier.


How would you like to manage 5 social platforms with just one tool? Yes, you heard me right. With Buffer, scheduling posts and sharing content on Facebook, LinkedIn, Google+, Twitter, and is just child’s play.

There is more than one way to use this tool. You can share and post content by adding browser extension, or using Tablet or Smartphone application, or visit their site to schedule the content. This social media management tool also offers a fantastic analytics service where you can monitor the impact and performance of each post.

Buffer offers both free as well as paid membership. The tool imposes few restrictions on free members, but with just $10/month you can upgrade your account to use as much as 12 social media profiles, queue unlimited amount of posts, and add two members to your account.



This simple tool with ‘Cause and Effect’ relationship is one of the most powerful automation services on the web. IFTTT here stands for ‘If This, Then That’, and its mode of function is to perform an action if a preset trigger is activated. Case in point: Using IFTTT you can create a recipe or formula that’ll send you a mail (Action) each time you have a new follower on Twitter (Trigger).

Using IFTTT you can work with 160 channels, including networks such as LinkedIn, Facebook, Twitter, Instagram, Dropbox, Youtube  and  many more popular platforms. Finally, the best news of all, with IFTTT you can also connect to other social media management tools such as Hootsuite and Buffer.

  1. Hootsuite

For individuals and small businesses, Hootsuite is the best and most popular social media management tool currently available, and there is a reason for it being so popular. Using its simple web based dashboard, you can

  1. Schedule posts
  2. Carry out SM campaigns
  3. manage engagement
  4. track conversations
  5. monitor the competition
  6. measure the effectiveness of the campaign using analytics and generate reports, across all popular social media channels like Twitter, Facebook, Google+ Page, LinkedIn, and Foursquare.

How popular is this social media management tool?

Hootsuite is used by the world’s top brands such as Sony Music, EuroStar, Seagate, NHL, Virgin, WWF, and many more. It also boasts of having over 10 million users, and this number is increasing every day. To mount an effective social media campaign Hootsuite offers three options: Free, Pro, and Enterprise.

  1. Sprout Social

Sprout Social is yet another social media management tool much like Buffer and Hootsuite. Like other tools we discussed, this one too offers the ability to manage multiple channels all in one place. An important feature that sets this SM tool apart is the inbox. All your messages and opportunities for engagement will arrive at one place.

The Add Keyword option is another powerful feature. By adding your keyword here you can keep track of all your brand mentions. Sprout Social also offers excellent analytics service. In the report section, you can monitor and create reports on engagement, team performance, trends, etc.


Sprout Social is reasonably priced with three membership options to choose from. You can also sign up for a free trial for a short period of time, and later upgrade and continue if you’re happy with the features Sprout Social provides.

  1. SocialBro

If Twitter is your target network, then there is no better social media management tool than SocialBro. This powerful tool is unique in that it provides a more comprehensive platform than any other SM manager application for Twitter. This SM tool has four main features: Targeting, Engagement, Management, and Analytics.

Even if your plan is to target multiple social media networks, this tool can complement your efforts by offering analytic reports, which can be used in SM campaigns run on Hootsuite or Buffer. SocialBro has a free version, and there are four paid options (Basic, Professional, Business, and Enterprise) with lots of powerful features.

So, what is your preferred social media management tool?











By Deephak G Lal 

Article Source:

social media strategy

7 Ways to Improve Your Social Media Strategy

Category : Uncategorized

It’s correct that social media marketing is here to stay and persists to grow and evolve. If you aren’t growing and evolving along with it, you may as well not be doing it.

Most b2b wholesale e-commerce businesses (even the hesitant ones) have made business profiles on social networking platforms but many still struggle to find success. That’s mostly due to the fact that they are insanely trying to figure it out as they go and don’t have a right social media strategy in place.

They also could be creating some innocent (and not so innocent) mistakes that are slowing them down. It’s vital to comprehend that social media is a slice of an effective search engine optimization (SEO) strategy. So there’s more at stake than using social media as a means for generating traffic.

Tips to help enhance your social media strategy

1) Upload Pictures And Videos

If you really wish your social posts to get noticed, it could be very beneficial using images/pictures/videos to facilitate bring attention to your account. In other words, since social media is a visual platform, what gets noticed the most are photographs and videos. Facebook is putting more focus on visual appeal with the introduction of Timeline and the acquisition of Instagram.

2) Add Social Sharing Buttons

You could help construct momentum to your social media profiles by encouraging people to share the content that you have posted elsewhere. Append these buttons to your blog, website, and email newsletter content. You don’t need to do all of the work. Let your target audience promote you in social too.

3) Post Catchy Content

Being simple going is easy. One of the key goals of social media is to discover a way to involve your followers. This is done by posting quality content that people will find interesting. If you’re persistently merely posting links, followers will lose interest. You necessitate mixing up your content so that you can keep your audience involved. Keep them engaged by asking questions and getting review/feedback. Certain, it’s okay to continue posting links, but it’s vital to remember that social media is about being social, which means that you must involve your followers by interacting with them.

4) Don’t Muddle Your Posts

One of the most important things to remember when using social media is that the posts need to add value. In other words, a social media post should be precise and clear to read and understand. When you clutter your posts with too much detail, it makes a poor user experience. For instance, if it contains too many links, tags, hashtags, etc., it can take a while to find out what the actual point of the post is. Keep your posts uncomplicated as well as straightforward and keep the ‘extras’ to a minimum. When people see that your posts are very useful and uncluttered, they’ll be keen to follow you.

5) Utilize Twitter Search

When you utilize Twitter, using the search feature can facilitate you increase your efforts in their network. Begin by finding for your brand name, industry, or the services that you offer. This is the best way to search people that are seeking for what you have to provide. You can also utilize it as a way to find inspiration so that you can develop content as well as blog posts based on popular search terms. In other words, a search feature is a precious tool that will facilitate you maximize your efforts on Twitter.

6) Reply To Everyone

Replying to your followers personally can facilitate boost the effectiveness of your social media accounts. If a follower takes the time to re-tweet, share, or comment on a post you must take the time to thank them. Several online wholesale distribution businesses make the mistake of just reaching out after getting a complaint. A ‘simple thank you’ can go a long way.

7) Work At It Every Day

In order to be triumphant in social media, you need to remain active. For a petite business, 30-60 minutes a day might be sufficient. Larger businesses need a dedicated media person or team to manage it all.

If you follow all these tips, you’ll develop an effective social media program that will not only bring in traffic but that will also create the signals that are an essential slice of your SEO efforts.





By Mohammed Bashaar

Article Source:

social media strategy

social media strategy

positive thinking

Positive Attitude Tips – 3 Easy Steps to Positive Thinking For Success & Happiness

Category : Uncategorized

One of the habits that achievers possess is having a positive attitude in their everyday life. This is a choice and they chose to focus on the positive and not on the negative.

If you are someone who is always struggling with negativity and want to have a more positive way of thinking. Then read and apply these simple tips. You will become a happier more successful person because of it.

3 Easy Steps to Positive Thinking for Success & Happiness.

  1. Read positive attitude tips material everyday and make this a regular daily habit. It is not just enough to read knowledge on how to get a better attitude but to also apply what you learn.
  2. Write out 10 things that you would really like to accomplish in your life time. Then take at least on of them and start to go after it. Nothing can lift your spirits and give you a more positive attitude then to be doing the very activities that you really have a passion for in life.
  3. Think ‘can do’ and take ‘I can not’ out of your vocabulary. If you start to do this and be persistent with this way of thinking positive. Then that is what you program your mind to focus on. The power of positive thinking can do more for you than perhaps most other self-development tips.

When applying these tips on positive thinking be patient with yourself. Learn to work on them and apply them on a daily basis and you will be surprised at the positive results that you will experience.



Click Here To Read On 5 Simple Online Business Ideas


Click Here To Read On Social Marketing Tips For Beginners


Click Here to Read on Tips on Starting An Online Business


Click Here To Read On Affiliate Marketing To Make Money Online Fast








By Sunny James

Article Source:


Taking Action in your business

10 Easy Steps To Take Action In Your Business For Better Results

Category : Uncategorized

Taking action is the most important thing, if you want to get results. Without results you won’t make any money. Learn these 10 steps so you can take action fast and grow your business. All you need is the will to do it.
1. Effective planning
Planing is key in order to take action. First, you have to decide on the objective you wish to accomplish. Second, you have to select a strategy and define it into individual steps. This way you will be more effective and you will have your work in order. At the end, you need a realistic timetable. This is important, because if the timetable is to short, you will become frustrated and this will have a negative effect on your work. If the timetable is to long, you will have another excuse to procrastinate. Be careful with that.
2. To-do lists
You always want to use to-do lists to track and manage all your actions. You constantly want to modify your lists with new actions steps you wish to take. With this method you will always keep up with your priorities. I think this is a great way to get things done.
3. Work Environment
In this step, write down everything that you can think of, that would improve your work environment. The reason for this step is to make you happier and get more fun to do work. You want to be as productive as possible. Every work environment can be improved, like a more comfortable chair, or no TV in a room where you do your creative thinking. You get the point.
4. Manage your time
Time management is critical to your success. You must first determine your time commitment, then work to make the best use of it. You can’t waste any time when you work on your business. Time is the most important resource you have. I suggest you review yourself, how you spend your time. Make notes from week to week how you spend your time. Be honest with yourself. How well you use your time will determine how much money you make in your business.

5. Work in short bursts
To avoid procrastination, learn to work in a very short bursts of time. Breakdown tasks into a very small chunks. I recommend you use a stopwatch. Set it for 30 minutes and try to work as fast and as hard for those 30 minutes. You will see how much more work you will do each time you repeat the process.
6. Fastest path to cash
Write down all the projects, ideas and plans you are considering. Then prioritize the list in order what will bring in cash the fastest. Remember, you need to take action, because only that will help your business grow quickly.
7. Gradual improvement
The key to growing your income from month to month is by achieving incremental progress and gradual improvement. Try to tweak and improve your work every week. If you get the same results every month, then you are doing something wrong. Always stay focused on incremental progress. always try to be better and provide a better service.
8. Working with models
Take a fast action by “filling in the blanks” of your models and finding ways to get others do it for you. Working with models is key, when you want to get things done fast. When you find a model that works for you, keep repeating the action and you will get great results. You will have more time for new ideas, so why not pay some money to people who can do it for you.
9. Remove resistance
Write down all the things that create resistance in the process of you taking action. What keeps you from taking action. In this step you will get the idea what is holding you back. Think about what you can do to eliminate that resistance. Think long and hard about this.
10. 80/20 Rule
Learn to use the 80/20 rule to determine what action you will take in your business. You have to learn to use 80/20 rule to get maximum results. That means, those things that produce 80% of the results, you need to do more of them. Those things that produce 20% of the results, you need to do less or abandon them completely. Always focus on the 80% of the 80/20 rule and simply do more of it.
By now you know that solid planing is critical. You must manage your time and get realistic timetables. Make working more fun and easy. You will take more action and make more money. Figure out what will bring in cash the fastest and work with models. Build a framework. It will be easier for you and you will see what works and what does not. Now go and take action and watch your business grow
























By Andrej Urek