Author Archives: byakubu


Four Steps to Successful Social Media Marketing



Social media marketing has become a very useful tool for businesses to use to market their products, services or ideas they want to share with potential clients. Social media platforms such as Facebook, Twitter, LinkedIn, Instagram  etc., have been on the rise for the past decade and experts are learning how to use them effectively to market their business.


There are four steps to market a product, service or an idea successfully through social media marketing. The four steps are broken down to:


• Create long-lasting relationships
• Serve an attractive purpose
• Paid for results, not hard work
• Effectiveness of your marketing strategy


– Create Long-Lasting Relationships:


Relationships are the key to being successful in any business or industry. Relationships are the gateway to being introduced to the new prospects in your market for your client base from a good referral. A quality relationship where the company representative has satisfied the customer more than they had been expected can lead to a referral, which is a necessity in social media marketing. Marketers should start to create long-lasting relationships at networking events where their target prospects are located at, and send referrals to potential prospects that are in need of a service while expecting nothing in return from the potential prospect. The referrals will come in once the marketer meets the potential prospect again when the prospect has learned that the referral that was sent to them was referred from the marketer.


– Serve an Attractive Purpose:


The secret to an attractive purpose is perfecting the combination of increasing sales in the organization and the purpose that the target community is attracted to. Many companies in the market today donate a certain percentage of their proceeds to different types of charities or to foreign countries that are in need of resources. For example, a company that donates a lot of proceeds to Kenya is a company known as Artiken, who specializes in wristbands for runners. These wristbands are handmade in Kenya and are imported to many different countries and the company has guaranteed to donate a portion of their earnings back to Kenya to help supply clean water and to introduce jobs throughout Kenya. This marketing strategy is a perfect combination of having an attractive purpose to the target community along with increasing sales in the company.




– Paid for Results, not Hard Work

In business, there is a difference between goal driven and results driven. Goal driven is the definition of hard work, and an individual that is results driven is understood to be achievement orientated. In social media marketing, the individual is paid by the sales that are brought in from the company they are representing, which means that the marketer must be achievement orientated and results driven. A method to manage your time through marketing is determining the most important activities for the week. While eliminating the less important priorities, the most important activities must be identified and the activity that must be completed should be designated as the most important priority.

– Effectiveness of your Marketing Strategy


Social media marketing can be a very effective tool for businesses, but only if it analyzed and measured correctly. In order for your marketing to be effective for your business you must analyze to confirm if the current marketing strategy is a benefit to the company. Consistent contact with the customers will keep the representative updated on the customer’s needs, and offering products the customer is in need for. Many online services offer data researching tools where the social media marketer can measure demographics, type of industry and the age group the company’s purpose and products that are offered are most attracted to.


In conclusion, Social media marketing has become an integral part of every business whether large or small. Getting successful at social media marketing is important, not only to gain new clients, but remaining relevant to existing clients. That is why implementing these four steps could potential bring success to your business:

Create long-lasting relationships: Serve an attractive purpose: Paid for results, not hard work: and Effectiveness of your marketing strategy.

I appreciate your time in reading this pieces of information. Hope it is useful for your business. Please leave me comments or suggestions below.












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Irresistible Lead Magnet

Let’s Create Your Lead Magnet

Category : Uncategorized

We’ve tested lead magnets and found several consistent qualities of the really successful ones.
And while your lead magnet does not need hit the target for every one of these criteria, the more you can achieve, the better.

Your Lead Magnet Should Have These 8 Elements

1. One Big Benefit

Your lead magnet should deliver one big thing to your subscribers, rather than a bunch of smaller things.

For example, instead of offering the big encyclopedia of internet marketing, you might offer the one breakthrough method that netted you $143,548 in 6 months, or the one traffic trick that sent 54,032 targeted visitors to your site last month.

2. Specificity

The more specific your lead magnet promise is, the better. The promise should be compelling to the people you are targeting.
Notice in the examples above we didn’t offer to show them how to make money – we offered to show them how we netted $143,548.
And we didn’t offer a traffic method – we offered a method that drove 54,032 visitors in one month.

3. The End Result:

Your readers are searching for a specific outcome. So the question is, does your lead magnet get them closer to achieving that result?
For example, if they’re looking to get their child into college, you might offer a calculator that shows them how much they need to save each year, based on the child’s current age.

4. Relationships Building

Your lead magnet should set you or your business up as the authority they can trust.
This is easy to do if you’re giving them great content that solves an immediate problem they have.

5. Instant Gratification:

Is your lead magnet delivered immediately? It should be. They opt into your list, and the next page tells them to either download it or check their email for the download or access link.

6. High Perceived Value: 

While your lead magnet might only be a PDF or a video, the content itself should be immediately valuable to the new subscriber. If it’s something they would willingly pay for, then you know you’ve hit the mark.

7. Fast Consumption: 

Your lead magnet should be something that can be consumed in 20 minutes or less. Here’s why:
When you set up your entire funnel, it will hopefully consist of a lead magnet, followed by a small (trip wire) offer for a low price.
If they take this trip wire offer, you’ll immediately make your core offer. If they take the core offer, you’ll immediately offer your big ticket item. For example, you offer a free lead magnet on one easy trick to curb procrastination. You follow this up with a $7 eBook on 7 methods to get more done in less time. 
Next is a $47 offer to forever curb procrastination in 30 days. 

And finally you offer one-on-one coaching for $300 on how to use all this new found time to create a bigger, better, richer life.

Do you see why we want them to consume our lead magnet fast? We want them to use it, love it and want more. That way when we immediately offer more, they’re ready to buy.

8. Delivering Your Lead Magnet

If you don’t already have an email service such as Aweber or GetRepsonse, you’ll need to do this now.

If you’d like to start for free, try Mailchimp. Their smaller plan is free and you won’t pay until you upgrade later.
ConvertKit is a new email service to consider, and bloggers love it for how easy it is to initially set up as well as to segment your lists.

Your email service will provide opt-in boxes that you can place on your website in various places, as well as creating a landing page / squeeze page.

If you do have a website of your own, place your lead magnet in the sidebar, after each post, in the header or the Hello Bar,as well as a Pop-up Opt-in such as OptiMonk or OptinMonster.

Hope you got value from reading. Let me know your comments please.

By Nick James. Article Source:


How To Increase Your Facebook Fan Page Engagement

In recent years, Facebook Fan page engagement has proven to increase sales and increase revenue for online businesses. This practice has also come under criticism from various Social media marketers. Some claimed Facebook fan page engagement is not as effective as before while some maintained it is still very effective if not even more. The fact is that Facebook engagement has very positive benefits for online business if properly utilized.

It takes hard work to get very popular with your Facebook fan page and also get people to interact with it. The benefits of having more people interact with your fan page are enormous and give you an edge over your fellow competitors within the same niche or industry. It is obvious that when people engage more frequently with your content, Facebook algorithms show those posts to more people to increase your visibility and engagement. Even though it might sound so simple, it’s not as simple as that. This is because there are series of rules every successful internet marketer will have to follow or take into consideration for them to be able to increase their Facebook Fan page engagement.

The following tips will educate you on how to increase your Facebook fan page engagement


1. Using Photos: 

Photos plays a very important role on social media especially when the photos are very attractive and informative. Using quality photos on your Facebook Fan page will help draw the attention of your visitors and fans to take a look at your post. Studies have shown that post with attractive photos increase engagement over 300% and encourage people to like and share your post and pages. Photos should be taken serious on Social media marketing especially on Facebook Fan page in order to increase engagement and likes on your Fan pages.


2. Use Facebook Live:

This is another great way of getting more fans and increasing your engagement on your fan page. However, I think this works better when you already have some fans on your fan page. This platform is new and is already creating waves on Facebook and social media in general. It enables you to broadcast events live and connect with your audience on Facebook. It is simply an amazing tool for social media marketing. Use it and use properly.


3. Post Frequency: 

You might want to post more often on your Facebook Fan page to show seriousness and consistency in the eyes of your audience, Facebook and search engines. The more frequent you post, the more people will see your posts and interact with them. Also, FB will rank your page better and show your post to more people within your niche. Consider posting frequently on your Facebook fan page if you really want to increase engagement. Make sure you know when your audience will be on Facebook so you can get more response from them within few minutes of posting.


4. Use the Facebook News: 

Do you know a lot of people get their news mostly from Facebook these days? Well, a lot of people check their Facebook news feeds first thing in the morning and even within the day. Using this will make you become their source of news and information especially when you are the first to post on your wall. Always find informative and important news to share with your audience. Also, make sure the news you are sharing is relevant and within your marketing niche. Doing this will encourage them to engage and share your content with their family and friends which may result in more fans and followers on your fan page.

5. Post Timing: 

You need to target and post your content when you think your audience will be online or when they can see your post. There are three times you may want to post to get them engage with your content. The first time, you need to post when they are about to wake up, secondary, you need to post when they are on break and thirdly when they close from work and get home. You must know when your audience is able to see your post instantly so you can encourage them to engage with them.

6. Call to Action: 

Your audience is loyal in most cases and would easily do what you ask of them. There is nothing wrong in asking them to click, comment, like and share your post. You could convince them to follow you in order to get more quality information always and also encourage them to like and share your content by asking them. Just find a way to convince them to engage more with your content.

Hope these tips are useful. Please leave your comments and suggestions below. See you again.

Stop Killing Time

Stop Wasting Time On Facebook

Stop Killing Time

Stop Killing Time

Facebook can be a swirling vortex in which time disappears.
It can also be a great platform for connecting with everyone from friends and family to business partners and potential clients.
Here are 4 simple ways you can stay out of the vortex and be productive (in no particular order).

1. Know Your Goals
Why are you on Facebook? How do you plan to leverage it for your business?
Keep your personal connecting time and your business networking time separate if you really want to get results from your time on Facebook. Clicking on cute images like that of cats, and watching funny videos friends are sharing aren’t so much “business” networking… instead go engage with your fans and clients on your business page and get some conversation going, or visit fan pages of your colleagues and clients to see what you can contribute to the conversations there.
Remember what you’re working towards when you’re there for “work” and use your time effectively.

2. Protect Your Time
Use a timer when you get on Facebook. Set it for the amount of time you’re willing to spend and then discipline yourself to be done when the timer goes off.
Need a little more help? Try LeechBlock or Rescue Time.

3. Customize Your Chat Settings
What’s your time worth a minute? I keep my chat turned off. Here’s how you can turn your off, or customize it just to show you online for family or close friends:

Step i: Click the gear icon in the bottom right area of your screen.

Step ii: Choose whether you want to show up only for certain people or be completely off chat. If you don’t want to be visible to anyone just uncheck “available to chat” and skip to step iv.

Step iii: Choose who to be visible to, then save with the “Okay” button.

Step iv: Click the little arrow button to hide the sidebar so you don’t see the live stream of updates and who’s online.

4. Get Better Notifications
Turn off Facebook email notifications for things like group posts and replies. Do you need 50+ emails a day? Or do you just need to know what’s going on in your social space? I use NutShell Mail and PostRank to watch mine. They’ll take all your activity and put it into one email for you so you can see what’s happening easily.

With these four strategies you can be effective on Facebook without spending a lot of time on the site.

Push-vs-Pull Marketing

How To Navigate The New Push-Pull Marketing

Online/digital promotion has completely changed the definition of Push-Pull Marketing. Marketing strategies – such as emotional appeals – that have been sound for decades are now obsolete.

The textbook Push-Pull definitions are roughly this:

  • Push marketing refers to marketing through the supply chain – specifically by incentivizing wholesalers and distributors – rather than marketing directly to consumers.
  • Pull marketing is marketing directly to the consumer.

But marketers have broadly been referring to Push marketing as what happens when the company seeks out the consumer and Pull as what happens when the consumer seeks out the company.

It used to be that successful marketers tried to strike a balance between Push and Pull marketing, but online the Push is all but gone. Online, the main function of Push is to ignite the Pull – it’s a small, but very important role. And the difference between the old Pull and the new Pull is that successful online Pull is completely devoid of any marketing message.

Online, the Push strategy creates a following and buzz, while the Pull strategy creates awareness and – hopefully – demand. For example, websites and blogs are Pull – they create awareness and keep the company brand in front of consumers without aggressive marketing. But without the promotion of Push, websites and blogs would never get off the ground. Consumers need to find out that the blog exists and they need to have some reason to participate.

Companies typically launch a big Push campaign to announce the medium and then, once participation becomes viral, they focus on the Pull – enhancing the site with consumer-friendly features and offers that they hope visitors can’t resist.

The Sharp Decline of Overt Marketing

Most consumers will reject overt marketing online and most companies know this. They know this, but few can resist spinning facts their way or squeezing in a 2 x 2 ad on their blog’s landing page. They don’t know when it’s time to stop pushing.

There’s this definition of insanity: doing the same thing over and over and expecting a different result. Sane people do that, though, because they don’t know what else to do – especially when they’re in a bind. If you’ve ever been stuck in sub-freezing weather with a dying car battery, you know what I mean. Even though you’re fairly sure the car isn’t going to start, you keep pumping the gas pedal and turning the key in the ignition because you don’t know what else to do – and there is that faint hope that it might work. But you keep doing it until the battery is completely dead.

That’s about where marketing is right now.

Companies continue with the heavy pitch online because they don’t know what else to do. They can’t really believe that the way marketing, advertising, and PR have worked for the last 50 years is over – online at least.

As a consultant, it’s difficult to make clients understand why I can’t squeeze a few subtle promotions into online posts and articles. They don’t see the harm and they don’t see the point of creating marketing materials that don’t market the way they know and love. But research results are very clear about what consumers respond to online.

So what do consumers want? They want to learn – it’s really that simple.

The drive to learn and grow – to be a better person – is a basic building block of psychological health. Online consumers gravitate toward sites and tools that help them do that. They inherently know the difference between truth and spin, between altruism and self-interest.

Some Examples

Online Push marketing often involves short-term strategies for specific event or time-based campaigns while Pull marketing develops trust and demonstrates value. There are many more Pull than Push opportunities online – even email and Twitter require consumers to opt in – meaning they both have Pull components. Twitter is especially interesting because it’s the only widely used social media tool that was originally designed to directly access consumers – and it’s this direct company-to-consumer access that makes it a Push rather than Pull medium.

When is it OK to Push?

Consumers understand that some Push marketing is essential at the beginning of a campaign. You won’t turn off most people by sending out a regular email blast announcing and promoting a new blog and you won’t turn off most people by sending out email and Tweet promotions that those people will predictably be interested in – a sale preview announcement to opt-in email customers.

In other words, online the main purposes of Push marketing are to promote Pull marketing efforts and reach consumers who have asked to be notified of events and promotions.

Push and the Undisciplined Spin

Spin – which some call looking on the bright side (the spin on spin) – doesn’t work online. But industries have been spinning for so long that they can’t separate spin from fact.

I did some PR work for the funeral industry and was astonished to realize that they truly believe that the amount of money families spend on funerals is directly proportional to their love for the deceased. They’d been spinning this tale in their heads for so long that they actually believed it was true. It’s not just the funeral industry – all industries do this. They mistake the spin for the truth. The mistake is believing that if you repeat a lie long enough it becomes true. But consumers can smell self-interest a mile away – they see the Push and they don’t like it.










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Get More Twitter Followers

7 Ways To Get More Twitter Followers

Today, there are thousands of businesses that are being affiliated or conducted over the social media sites. Twitter is among the huge online social networking websites that helps people conduct their business and making them be aware of the products in the market as well as getting hot deals and finally driving more traffic to their own websites. Statistic shows a timeline with the amount of monthly active Twitter users worldwide. As of the fourth quarter of 2017, the micro-blogging service averaged at 330 million monthly active users. This present a powerful marketing tool for business around the world to reach out to their potential customers using this social platform.

Creating a Twitter account is usually very easy and free; there are methods that have been proven to be effective in generating more traffic to the website using Twitter account.

Here Are Your 7 Steps 

Step 1: Open A Twitter Account: 
 you are required to sign up and create a Twitter account; name of the business should be used as the nickname of the account. You should also be able to state information about the business or website and not forgetting to put down the business website or blog URL .

Step 2: Background: Getting a cool and nice looking background with an easy to remember username is also another way of ensuring that those whom you follow will also turn and follow back. Your background should be bright colours to make it stand out among the millions of background on twitter. It is possible to design new Twitter background of your choice using the Google or other sites that are offering Twitter background designs. Canva or puresilver banner maker are also good background tools.

Step 3: Follow People: Search and follow leaders and their followers in your niche.  There are more chances of everyone following business of the same nature as yours, and could potentially follow you back, leading to more traffic to the business site. Always make sure not to follow too many people in a day since Twitter does not like people who are following aggressively in one day, and will block your account (It happened to me several times). This is a mechanism of twitter to protect its customers/users, it is nothing personal.  Ideally following 100 in a day, few at different times of the day should be fine. Remember to follow back those who follow you, otherwise  some will unfollow you.

Step 4: Post Tweets:
 As a way of advertising the business, you need to have quality posts since this will also attract people to know more about the business. Posts are considered as powerful communication tools that links you and your business prospects, and also reaches out to followers and public at large.

As a way of ensuring that followers don’t get bored in anyway, you should have natural tweets and always be active in your account to create attention to new followers and incoming tweets. It is advised that tweet should fall into three categories: Entertaining, Educative and informative. Many people will want to re-tweet such contents to their followers hence growing the number of people that are following your business online. Twitter is a very busy platform, hence many tweets, 4-8 a day is recommended.

Step 5: Tweet Timing: Another way to get traffic from Twitter is to tweet during the right prime times when most peopleTwitting are active. It is the best way to expose your tweets to masses.

You should make more connections with other active Twitter users.

At this stage, you should be able to build a personal email list using Twitter account. You can also post links to the products and generate more sales.

Step 6: # Hashtags: With Popular hashtags in your tweet, twitter will display your tweet to all the people who are using a similar #hashtag even those who do not follow you. This is powerful because of the exposure it brings to your business. 

Some of the daily hashtags are:

#MondayBlues. Feeling a little low after the weekend? … 

  • #MotivationMonday, #MondayMotivation. These hashtags allow you to offer motivational advice or inspiration to your followers. … 
  • #MancrushMonday, #MCM. … 
  • #MusicMonday. … 
  • #TravelTuesday. … 
  • #TipTuesday. … 
  • #WomanCrushWednesday, #WCW. … 
  • #WayBackWednesday.

Step 7: Tweet on Trending Topic: 

trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration of time. Ecommerce businesses can check social media trends to find out what’s holding consumer interest and capitalise on the current conversation. Also, events such as World Cup game, Olympics games, breaking news etc. The topic could be worldwide, regional or national. Do remember to make your tweet relevant to your niche though. This works in similar fashion to using hashtags. As so many people are tweeting on the topic, your tweet on same topic is likely to be seen by thousands of twitter active users. 

So, there you have it, your 7 steps to getting twitter followers for your business. Get traffic from Twitter the easy way today and increase your business visibility, sales as well as build a strong business network using free Twitter account.

If this information has been useful, please let me know by commenting below. Your suggestions on any more information is welcome. Thanks for taking your time to read. 


Marketing in less an hour

Five Marketing Activities to do Under an Hour


Marketing in less an hour

Marketing in less an hour

Starting and running an online business can be daunting.

As a newbie, you can sometime wonder what you should do next for your business. Getting customers is key, right! but this requires consistent daily actions on your part to keep your prospects engaged with you, as you build the relationship to move them towards a buying decision.

How can you ensure that you are taking the steps towards gradually moving your audience into paying clients. That is what I will be explaining with Five activities in this articles. Lets dive right into this!

1) Write a blog

2) Schedule Social Media Post

3) Comment on your audience comments

4) Create a Freebie, Lead Magnet

5) Send emails to your subscribers

1) Write A Blog 

You might be thinking, gosh!, how on earth can I write a blog with a short space of time? 

Before I answer that, I just want to explain why Blogging? 

Blogging is one most important thing every business should do, big or small. Blogging provide Search Engine Optimisation (SEO) opportunity for your website because of the high text involvement. Also, when people stumble on your website, they are likely to stay longer reading your blog. Besides, blogging position you as the expert in your niche.

Back to the timing issue, you need to produce good content, but it is important to say away from perfectionism and train yourself to do this in stages. That is getting the topic, keywords, and then the writing part.

2) Schedule Social Media Post 

Posting to social media can feel overwhelming at times. But doing it ahead of time – especially in batches – can make the whole process so much faster! I highly recommend using a social media management tool to schedule your posts. Not sure WHAT to post? Try a tool like Post Planner to find content that has already proven popular in your niche. Equally using Buzz-sumo, to find out social Media post that are liked, commented and shared most. This include articles as well. 

3) Comment on your audience comments

You can respond to A LOT of comments in one hour! Check your Facebook and Instagram comments, Twitter mentions and blog comments to see which ones need responses. And, don’t forget to respond to your social ad comments as well! Agorapulse is a GREAT tool for making sure you never miss a Facebook or Instagram ad comment again. Not only are you going to comment on your own post comments and response, you will take the opportunity to comment on other people’s post, including leaders in your niche. 

4). Create a quick freebie/lead magnet

Lead Magnet is the incentive gift you offer to your audiences in exchange for their email addresses so you can send them emails to build a relations with them and gradually move them towards a buying decision. Relationship building is key in marketing your business.

Some lead magnets will take much longer than an hour to create. Creating a simple one or two-page guide, checklist or template shouldn’t take you more than an hour. Some ideas for your lead magnet:

  • a cheat sheet
  • worksheet
  • list of tools
  • script
  • tutorial
  • industry report
  • survey responses
  • quiz
  • resource list

Not sure if your lead magnet has what it takes to attract leads? Check this out: Check Your Lead Magnet Greatness in 60 Seconds!

5)  Send emails to your subscribers

Email Marketing is the number one means by which online marketers make massive amount of money. Email Marketing alone accounted for 47% of income in the online space in 2017. 

Some of my best emails have been written in 30 minutes or less. So, don’t assume you need to spend hours slaving away at your newsletter in order for it to be effective! Some ideas for your next email blast:

  • a weekly roundup of what’s happening in your industry
  • a flash sale
  • exclusive coupons
  • a note of support or encouragement
  • repurposeing an old blog post
  • giving a list of industry-related tips or tricks

Click below to watch my recent video on what you can do within an hour or less

Hope you found value with this information. Please let me know your thought via, the comments section. 

Beatrice Yakubu

Captivating Facebook Fan page

Your Facebook Fan Page: 11 Tips to Captivate Your Audience

Once you’ve created a Facebook fan page, the next biggest hurdle is how to attract and more importantly keep people on your page. You need to give them enough to keep them interested, but also want to be able to send them to your website.

Here are 11 great tips to captivate your audience:

1. Use a 600 X 200 pixel photo
Create a photo that is 600 pixels high and 200 pixels wide, as that will maximize the space available for your photo on your Facebook fan page. On the photo include a picture of you or your brand, and include links to your websites, YouTube channels or any other URL’s you want your readers to visit.

2. Tell Your Story
Give your fans your story. People love to know the real people behind companies, so give them some personal information about you. Make it relate to your company, but also show off your personality so they can get to know you better.

3. Link Your Posts To Your Blog
When you make comments or posts on your Facebook fan page, try and link back to your blog as well. The best way to do this is to tell your readers about an event or interesting post you’ve made and direct them to your blog for more information.

4. Have Special Offers for Fans Only
Create a special Giveaway or discount offer for people who have “liked” your Facebook fan page. This is done by using the Reveal Tab and was created by Facebook for exactly that purpose, revealing content only to people who have liked your page. Do a search on Google for Facebook Reveal Tab to get more information.

5. Ask Fans To Invite Their Friends

When someone “likes” your page ask them to tell their friends about it also. You only need a few people to do this and if they have a lot of friends you can very quickly get hundreds more people to your page. But, if you don’t ask them they won’t do it so don’t be shy!

6. Link To Your Twitter And YouTube Channels
Get all your social media channels into one place. Several Facebook applications allow you connect your Twitter and YouTube accounts directly to your Facebook fan page. This gives your fans an easy way to find out more about you and your company from one central location.

7. Add A Poll To Your Page
Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don’t like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.

8. Get Fans To Talk About Your Product
Allow your fans to film a short video (30 secs) about your product or company and upload it to your page. This is an excellent way to get testimonials and keeps other fans entertained. You have full control over what you allow to be shown, but also set a few ground rules when you give your fans this opportunity.

9. Let Fans Upload Their Own Pictures
Also let them upload their own pictures. You get the final say (as with videos) at what appears there, but try and get them to take a photo with your product in it.

10. Add Your Flickr Stream To Your Page
If you use Flickr, the most popular photo sharing web site, you can directly link to your Facebook fan page from Flickr. You also get to decide which photos are made public and which are not, so you can only show images you want to.

11. Show Outside Links To Your Product or Brand
If any other websites have talked about you or your product, then create a post that links to them from your fan page. Maximise the buzz about your product!







By Greg J Scott

Creative Content Ideas

10 Creative Content Ideas For Your Social Media Marketing


Creative Content Ideas

Creative Content Ideas

Everyone gets writer’s block from time to time. In the blogging world, it’s easy to get stuck if you run out of ideas about what topics to write about. If writing more blog articles means more business, then you probably don’t want to get stuck very often. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program.


1. Your Knowledge of the Field

Some interesting blog ideas could stem from your knowledge of the field you’re in. Try to think about something you learned when you were relatively new to your industry or if you ever had any epiphanies, people will want to read about them. Any insight you can offer that may seem like common sense to you may be a great help for newbie’s that are just starting out.


2. Experiences with Your Clients

Thinking about previous experiences that you’ve had with clients can also help inspire new ideas about various topics. If there are reoccurring questions that keep coming up, or overall trends that you’ve noticed, those could be great subjects to write about. The kind of advice you offer to clients on a regular basis can be a good starting point for a topic. If you keep having conversations with clients about new software that’s supposed to help with social media campaigns, your clients would probably be interested in what you have to say.


3. Customer Service – from Both Sides

If you’ve completely run out of ideas or want to take a break from discussing your industry, it can be helpful to talk about other topics that relate to any business such as customer service. There are constantly new and innovative ways for improving customer service and customer relations, so doing a little research or asking clients what they think about your services can get you thinking about ways to improve your strategy.


4. Big News and Interviews

According to, they recommend “finding a big news item and relating it to your niche” or “interviewing an expert from your niche.” People are always interested in the latest news and connecting larger stories to your field in a creative way will almost ensure that you will grab readers’ attention. Also, interviewing experts in your field, especially if they are colleagues, can help spark ideas. You could even write a piece on them, allowing them to give advice to clients who are just starting out. They would probably very much appreciate solid tips from someone you consider a veteran.


5. Your Opinions on Your Subject

What do you believe in? If you think your industry is headed in a certain direction, you could share insights with your audience. Such as, if you think certain platforms are more effective than others, you could write why you think so. Also, the more persuasive and confident you sound about your beliefs, the more likely people will be to trust your brand.


6. Ask Questions

Asking questions is a good way to start an open dialogue with your readers. It’s a surefire way to get a conversation started about common questions that people may have about your industry. People also love to share their opinions. Creating a forum for people to discuss their concerns will ensure that their attention is captured. Additionally, starting an open dialogue with customers can help build trust between them and your brand.


7. Answer Questions

Are there common questions that customers keep asking you? You could write an article about various frequently asked questions that you’d been receiving. If you pick questions that could apply to your entire field, the likelihood of increasing the visibility of your article goes up. It’s also always nice for customers to conveniently read an article that answers questions in a straightforward manner without having to search for it.


8. Social Media Shares on Google+ or LinkedIn

Go Social. Visit your circles on Google+ or LinkedIn and ask people about topics they’re interested in. If you can get a good conversation flowing on these platforms, ideas should start flowing. Sometimes your greatest resources are in your immediate circle, so why not take advantage of them?


9. Get Controversial

We are conditioned to pay attention to controversy, whether it is from our celebrities, politicians or the economy (need I say more). We love to be shocked or at the very least offer our opinion. Take a hot button issue in your industry and write about it. The more controversial, the more traffic or attention your post will attract. Obviously you don’t want to get too personal and tarnish your reputation, but a little pot stirring can set things in motion. Like the old adage, “It’s better to be talked about, than ignored.”


10. Humour Engages Readers

Everybody wants to be entertained. Humour breaks down barriers and makes people more receptive to your message. People will breeze through your post if you sprinkle a little personality into it. A recent post included a cartoon with Steve Jobs standing at the pearly gates in front of God and Moses, with God saying, “Moses, meet Steve; he’s going to update your tablets!”

Your Comments Are Appreciated!

We welcome readers to comment on how you avoid topic block and share some of your successful techniques to boost your readership and traffic.
















By Robert Speyer Article Source:

Getting Started On Social Media

Getting Started on Social Media


Getting Started On Social Media

Getting Started On Social Media

Setting up effective company Social Media accounts is a bit of a different process than setting up personal accounts and there are some tricks involved. So even if you know how to technically set up these accounts or already have accounts for your company, you may still want to read this article to get some interesting pointers that can help make your efforts more effective.

The first thing you want to do to get your company started in Social Media is set up your accounts. Here is a list of some of the major sites that you should start with. There really is a vast number of Social Media sites out there worldwide, and we’ll talk about that in a later blog regarding this topic. These are the sites you’ll want to focus on first:


Setting up these accounts is really quite easy. The sites take you through the set up process step-by-step. For that reason I’m not going to go through the steps here. However, be aware that setting up these accounts takes time, so block off a couple hours for yourself to ensure you aren’t rushed and you do it right the first time.

I will however give you some pointers to help make your accounts more effective:

Account Name: 

Be sure to make your company accounts in your company name, not your own. This may seem like a silly tip but it can be overlooked. Remember your company Social Media account is a separate entity from you as a person. For example, use your business email instead of your personal email to set up all of your accounts. If more than one person will be managing your Social Media be sure to set up your sites with an account that can be accessed by all those involved.

Be informative

Fill out the company information on each site. Usually this includes your company name and location, what if anything you specialize in and your contact information – including your website!

Be concise. 

Nowhere is being concise so important as on social media sites. Don’t write long paragraphs describing your business. Keep it short, sweet and informative so people can understand what your company is about in mere seconds.

Decide how you want to connect with your audience. Before you go out there trying to get followers or fans, be sure you know how you want to connect with your audience. This is a particularly important if you have more than one person in your company doing your social media posts. Your answer to this question will vary considerably depending on the way you feel comfortable communicating. 


It may also depend on your company size, culture and the type of industry you’re in. A personal trainer, for example, would more likely have a more personal approach in their social media efforts, maybe discussing some personal fitness goals and meal tips in a more casual manner. On the other hand, a large oil and gas corporation or municipality would more likely take an arm’s length approach, discussing the news and events in their industry. However these aren’t rules that are set in stone. Social media is for the most part still undiscovered territory, so keep your mind open to possibilities when it comes to how you communicate.

Start posting:

Once you have set up your account and know how you want to communicate, start doing some posts. Some companies do 15+ posts a day while others only do one or two. The number of posts you choose depends on your time, your audience and your personal preference. The important thing to remember here is not the number of posts you do, but it’s the quality of the posts and how they market your business and hopefully attract followers, fan and potential clients. We will offer some tips on how your can do higher quality posts in an upcoming blog called Tips for Quality Social Media Marketing.

Hope your got value from reading this post. See you soon.















Article Source: