Content marketing is an effective Internet marketing strategy to attract, engage and retain customers. Content marketing generates leads, brings social media following and creates brand awareness. In this article, you will find a few tips that help you in improving content marketing for your business.
Define the goals of your business:
Before you start a content marketing campaign, it is important to define the goals. These goals should be actionable, and should match the goals of your business. For example, the goals could be to acquire more customers by engaging them to your site, to improve your business’s online presence, and to turn them into your repeat customers in the long run.
Ideally, the goal initially should be to make users to come to your site. Over time, this will help you build their trust and help you convert them into customers.
Identify who you are writing for who your target audience are. In addition, know their needs, wants, interests, likes, dislikes, what they are reading and talking about your products/services online and offline. Then, create content accordingly.
Make sure whatever you write is aimed to solve your audience’s problems, educate and inform them. This helps win their trust over time and make them oriented to your products/services.
Determine the type of content you use:
There are three types of effective content used in content marketing strategies – long form, short form and conversation. You can use them according to your business’s requirements.
In long form content strategy, you write content in the form of blog posts, articles, news updates, etc. In short form, you post on Twitter, Facebook and LinkedIn. In conversation, you respond to the comments on blogs, updates, posts and so on.
Create unique content:
Content is king. Develop unique content that talks about your products/services. Do not copy and paste content from other websites. It should be useful and fresh and engaging.
Content with infographics:
Infographics attract and engage readers. Develop professionally designed infographics that prompt the reader to read and share.
Share content on social media networking sites:
Whenever you post an article or any such piece of content on your website, make sure to share it on social media sites like Facebook, LinkedIn, Twitter, Pinterest, Google+, etc. In addition, posting/sharing content on social media sites helps in establishing relationship with your targeted audience.
It is sensible to make a schedule of updates and recommend your readers to click them on so that you could reach a greater number of audience.
Content marketing is one of the marketing strategies that bring reasonable returns on investment in the form of leads/sales for your business.
By: Cliff M Curtis
Article Source: http://EzineArticles.com/8487438